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Overview. Reach Machines – Fyreball Merger Completed Dec. 2008 Combined Company: Meteor Solutions The first technology to enable marketers and publishers to measure and optimize word of mouth with the precision of paid advertising. Patent-Pending Technology
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Overview • Reach Machines – Fyreball Merger Completed Dec. 2008 • Combined Company: Meteor Solutions • The first technology to enable marketers and publishers to measure and optimize word of mouth with the precision of paid advertising. • Patent-Pending Technology • Growing Roster of Global Brands and F1000 Customers • Accomplished and Experienced Team from Games and Online Advertising Proprietary and Confidential. Patents Pending.
Where Is My Online Marketing ROI? • 20% of visitors to top-100 retail sites came by way of recommendations from friends (DMNews) • Among 14-24 year olds, 88% of links followed were sent by friends. (Viacom/Microsoft) • Visitors from shared links convert 4x more than visitors from online ads (Razorfish) 4x More Likely to Convert www.meteorsolutions.com
The Growing Power of “Earned Media” Owned Media Earned Media Paid Media (Ads) Forums and Comments Tracking and Measurement www.meteorsolutions.com
Friends and Family Follow Link James Shares Link to Offer Friends Visit Landing Page to See Offer Some buy and some pass it on… James Follows link to ea.com and sees offer Buys! Javascript on client assigns unique ID to Jane and the URL she shares Assign unique IDs to each friend that clicks. Associate Jane with each visitor and identify sources of each (eg. Facebook) Track conversions and downstream word of mouth
The Meteor Platform INSIGHTS ACTIONS RESULTS METEOR TRACKER Precise Word of Mouth Tracking and Actionable Analytics ADPLANNER (Q2 2009) WOM-Driven Ad Planning, Targeting, and Optimization Increased Return on Advertising Spend IGNITE Engaging Social User Experiences Greater Reach, Engagement, and Actions www.meteorsolutions.com
Who’s Using Meteor? Q2 2008 Q3 2008 Q4 2008 Q1 2009
Revenue Model www.meteorsolutions.com
Market Segmentation and Opportunity • $1.4B Opportunity in 2008 – Growing rapidly • Sell To Advertisers and Publishers • Sell Through Agencies and Networks
Competitive Landscape The only tech to track and optimize the media you can’t buy or control – word of mouth.
Management • Ben Straley, CEO • 13 Years E-Commerce, Online Marketing and Advertising Experience • Co-Founder and Principal, Spring Creek Group • Real Networks, Disney, ESPN, Starwave, Judy’s Book, Salton, Sanctum • MBA Kellogg School of Management, BA Colorado College • Pete Parsons, Chief of Products (P/T) • Director of Marketing, Xbox & Microsoft Game Studios • Studio Manager / Executive Producer, Bungie Studios • 2005 Rave Award - Wired Magazine • Michel Bastien, Engineering • Producer (Halo for Windows, Halo 2), Lead Producer (Halo 3), Bungie Studios • BS, Sherbrooke • Socrates Jimenez, CFO (P/T) • 15 years Investment Banking and Corporate Operations Experience • Sr. Director, Corp. Dev, Aprisma Management Technologies (software) • SVP-Cascadia Capital, Director-Pacific Crest Securities, VP – PaineWebber • MBA Fuqua School of Business , Duke Univ, BA Stanford University www.meteorsolutions.com
Board of Advisors • Ed Fries • Former VP Microsoft Games Studios • Board Member: Wild Tangent Games, Ageia, Emotiv Systems, • Co-Founder: Airtight Games, FireAnt Games • Advisor: Breakaway Games, Vyk, Clone Interactive, Timeplay, Dhruva Interactive • Eric Fredricksen • Lead Engineer - Google Toolbar; Google Sr. Engineer • Tech Director at Frog City Games • MS Mathematics Stanford • Peter Parsons • Attorney Davis Wright Tremaine • Co-chair, Business Investment & International Trade Practice Group of the Pacific Rim Advisory Group • Board and Executive Committee member, WSA • Dan Rosen • Chair the Seattle Alliance of Angels • Board / Advisor of several start-ups including: Modumetal, Geospiza, Widemile, Ontela • President & CEO, Dan Rosen & Assoc. (Advising technology tartups ) www.meteorsolutions.com
Financial Pro Forma www.meteorsolutions.com
Investment Opportunity • Prior Funding • $975K • Current Round • $650K Series A-1 (1x participating preferred); $25K Minimum Investment • $4.8M pre-money • Fully subscribed but taking over-subscription (up to $1M) • Use of Proceeds • Sales and Marketing Professionals(Inside Sales, Lead Gen and Awareness) • Product Development • Potential Exits www.meteorsolutions.com
Reasons to Invest • Disruptive Technology that is IP-Protected • Big, Growing Market (even in today’s economy) • Market Validation and Customer Traction • Combined 40+ Years of Online Marketing and Technology Experience www.meteorsolutions.com