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The Lidl Experience A DISCUSSION OF THE BACHELOR OF BUSINESS IN RETAIL MANAGEMENT

The Lidl Experience A DISCUSSION OF THE BACHELOR OF BUSINESS IN RETAIL MANAGEMENT HECA Conference 20th April 2012 Mark Lacey. Agenda. Background Partnership Programme Structure Learning Outcomes Benefits Q & A . Lidl Today - Europe. Over: 25 Countries 8,500 Stores

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The Lidl Experience A DISCUSSION OF THE BACHELOR OF BUSINESS IN RETAIL MANAGEMENT

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  1. The Lidl Experience A DISCUSSION OF THE BACHELOR OF BUSINESS IN RETAIL MANAGEMENT HECA Conference 20th April 2012 Mark Lacey

  2. Agenda • Background • Partnership • Programme Structure • Learning Outcomes • Benefits • Q & A

  3. Lidl Today - Europe • Over: • 25 Countries • 8,500 Stores • 110 Regional Distribution Centres • 7,000,000 Customers Per Day

  4. Lidl Today – Ireland and Northern Ireland v • 160 Stores ROI and NI • 4 Regional Distribution Centres • Over 3200 Employees

  5. The Lidl Concept Quality Choice Value Freshness Availability Efficient Business Model

  6. Recipe for Success

  7. Partnership with DBS • Needs Analysis • Store Expansion = Recruitment Needs • More Staff = More Management • Learn & Earn Philosophy • Academic Underpinning • Possible Partners Identified • Discussions Began • Ideal • Blended Learning Solution • Education & Work Based Learning

  8. Main Points of Programme • HETAC Level 7 • 50% Practical • 50% Theory • Work-Based : 5 blocks of 14 -16 weeks • Academic: 5 blocks of 14 - 16 weeks • Whilst in the college block, learners stay in touch with their store.

  9. Programme Timeline Example DBS Block 1 DBS Block 2 WBL Block 2 DBS Block 3 WBL Block 3 DBS Block 4 WBL Block 4 DBS Block 5 WBL Block 5 WBL Block 1 The learner’s way into a bright future!

  10. The Career Path The learners career path Store Manager & Further Opportunities Deputy Store Manager Sales SVR Sales Assistant We reward motivation and dedication!

  11. Programme Summary • 17 Modules over 3 years • Work Based Learning & Personal Academic Development • 1 Retail Project at Year 3 • Retail Simulation in Year 3 + =

  12. Learning Outcomes • Learners equipped with the knowledge, skills and behaviours required to enable them to secure a DSM (Deputy Store Manager) position within Lidl / retail industry • Ability to clearly understand their own strengths and developmental needs • Ability to plan both personal & professional development needs of the future • Understand business etiquette

  13. Benefits • An interesting and structured Retail Management programme which will prepare learners for all the challenges retail can offer • An internationally recognised Degree in Retail Management • An opportunity to continue retail careers as manager’s within one of Ireland’s fastest growing retailers

  14. Benefits • Business requirements and academic requirements can be satisfied • No Contractual Obligations • We continue to development the relationship with DBS

  15. Success 112 Current Trainees Lidl Bit of Fun Society RMDP Trainee = Youngest SM in Europe! Currently Recruiting Group 6 Application Numbers + 65% Y.O.Y

  16. Questions & Answers

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