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Masters Course in Graphic and Audiovisual Expression

Masters Course in Graphic and Audiovisual Expression. ENMDA project – Kick-off Meeting Moscow, 22-14 January 2014. Adérito Fernandes Marcos marcos@uab.pt. Topics. 1. Visions and foundations of Digital Arts : our view 2. General Objectives 3. Curricula: learning units 4. Experience.

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Masters Course in Graphic and Audiovisual Expression

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  1. Masters Course in Graphic and AudiovisualExpression ENMDA project – Kick-off Meeting Moscow, 22-14 January 2014 Adérito Fernandes Marcos marcos@uab.pt

  2. Topics 1. Visions and foundations of Digital Arts: our view 2. General Objectives 3. Curricula: learning units 4. Experience

  3. Foundations: the Digital Medium

  4. Foundations: the Digital Medium • Art and culture are social phenomena, resulting from the social interaction, of the individual and collective imaginary manifestations, that together establish a common communicational and informational space embracing artifacts said to be cultural and artistic. • These artifacts, (possibly non-tangible like digital images), constitute, in fact, the resulting product from the artistic and cultural phenomenon. They are expressions of the artist’s individual as also our imaginary.

  5. Foundations: the Digital Medium … commoncommunicational and informational space, supported by cultural and artistic artifacts i.e, the central element here is INFORMATION (or informative content) … and the artistic and cultural Artifacts can be defined as Informational Objects

  6. Foundations: the Digital Medium • Art objects might be described as symbolic objects that aim at stimulating emotions. • They reach us through our senses (visual, auditory, tactile, or other). • They are displayed by means of (un)physical material (stone, paper, wood, mechanics, electronics, digital, etc.) and combine some patterns to produce an aesthetic composition. • Their creator intends to convey some message, normally to suggest some state of mind or to induce an emotion and the consequent feeling.

  7. Foundations: the Digital Medium • The computer medium is defined here as the set of digital technologies ranging from digital information formats, infrastructures to processing tools that together can be taken as a continuum art medium used by artists to produce digital artifacts. • Digital art applies the computer medium both as raw material (e.g. the digitally coded information content) and as a tool of enhancing creativity.

  8. Lessons Learned: Digital Art’ differential characteristics

  9. Lessons Learned: Digital Art’ Differential Characteristics Digital art is mainly based on three grounding concepts: • Randomness Access: (pseudo) non-deterministic instruction-based algorithms open the possibility of instant access to media elements that can be reshuffled in seemingly infinite combinations; • Virtuality: the physical object is migrated into a virtual or conceptual object. The concept itself becomes perceptible through its virtualization/perception; • Interactivity: the viewer may assume an active role in influencing and changing the artwork itself.

  10. Lessons Learned: Digital Art’ Differential Characteristics Digital art can be defined as art that explores computers (tools, technologies and digitally coded information content) as a tool and material for creation. Digital content is defined as informative material of digital nature that holds the ability to be acted to transmit a message.

  11. Artefacts: examples of digital art

  12. “A Nova Luz, RudolfoQuintas(2013)

  13. MastersCourse Objetives

  14. Objectives • The principal objective is to provide professional training in the development of new multimedia interactive applications, products and aesthetic narratives in general for the application domains such are the multimedia industries, education, entertainment and cultural expression; by exploring the fundamental theory and practice in the field of graphic and audiovisual expression. • Each student is expected to design and implement a project of high quality in order the give him/her the possibility to develop creative skills as well to realize artistic/creative intervention with autonomy.

  15. Professional profile outcomes: • Professionals in the fields of multimedia designers, performing arts, content designers, or any creative person in the fields of arts, culture and entertainment who is able to integrate the multimedia and creative technologies industries; • professionals in computer and communication technologiesand graphic and audiovisual multimedia communication. 


  16. Curricular structure and credits • The course is divided in two years. During the first year (2 semesters, corresponding 60 ECTS) the student will attend several courses. • The second year (corresponding 60 ECTS) is reserved for the preparation of an individual research/implementation project (dissertation) ending with a final oral discussion.


  17. 1st Year - 1st Semester

  18. 1st Year – 2nd Semester

  19. 2nd Year Comp. = Compulsory; Opt. = Optional For more information: http://mega.dcet.uab.pt

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