1 / 10

WELCOME TO RPD’S 99 PRESENTATION

WELCOME TO RPD’S 99 PRESENTATION. Maria Chalkia. MPhil in Export Marketing/New Market Development. Supervised by Dr Jillian MacBryde. rpd99/mc/ 2 /10. Stakeholders. Scottish Enterprise. EU. M. Chalkia. Strathclyde University. GMI Ltd. Project Aim.

mikayla-booth
Download Presentation

WELCOME TO RPD’S 99 PRESENTATION

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. WELCOME TO RPD’S 99PRESENTATION

  2. Maria Chalkia MPhil in Export Marketing/New Market Development Supervised by Dr Jillian MacBryde rpd99/mc/2/10

  3. Stakeholders Scottish Enterprise EU M. Chalkia Strathclyde University GMI Ltd.

  4. Project Aim New Market Development (International Shipping Industry) for GMI’s Existing Product(s) rpd99/mc/4/10

  5. Objectives • Shipping Market Research • Marketing Plan • Plan Implementation • Review & Monitoring • Evaluation • Future Plans

  6. Current Status Shipping Market Research • Legislation • Market Evaluation • Entry Barriers • Competition • Customer Needs • Product Adaptation • Distribution

  7. Current Status Marketing Plan • SWOT Analysis • PEST Analysis • Distribution Policy • Promotional Plan • Company Targets

  8. Future Work • Completion of Marketing Plan Implementation • Review & Monitoring* • Evaluation • Future Plans * Continuous Process

  9. Conclusion • Development of the Shipping Market, according to schedule • Stakeholders Co-operation, satisfactory • Quality foundation work ensures successful future

  10. THANK YOU

More Related