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Fancy A Summer of Glamour & Speed?. June - September 2007 UK. Introduction 03 About 04 Aim 05 Brand values 06 Events 07 Sponsorship 08 Marketing benefits 09 Hospitality 10 Corporate hospitality 11 Racing guest places 12 Launch party 13
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Fancy A Summer of Glamour & Speed? June - September 2007 UK
Introduction 03 • About 04 • Aim 05 • Brand values 06 • Events 07 • Sponsorship 08 • Marketing benefits 09 • Hospitality 10 • Corporate hospitality 11 • Racing guest places 12 • Launch party 13 • Media & publicity 14 • Internet 15 • Campaign summary 16 • Title sponsorship fees 17 • Contact 18
“Leopard will become the most powerful sloop on the planet” Key Sponsorship Facts: • Launch Date: June 2007 • Dynamic Sponsorship/Hospitality Package • June – September 2007 • RTIR ~ Cowes Week ~ Rolex Fastnet • 40 Guest Racing Places • 72 Corporate Sailing Places
“this yacht will become the global benchmark for world yachting” Leopard is unique due to: • Cutting edge technology • 100ft in length • Ultra light weight structure • Carbon fibre hull • Weight - 36.5 tonnes • Giant mast - 154 feet in length • Downwind sail area of 1,604 m2 • Speeds of 35+ knots • Stunning interior & exterior styling • Fastest mono hull in the world?
“….to break records & take line honours at the world’s greatest races and regattas” Leopard is looking to form an association with a premium brand that will benefit from: • A unique hospitality platform ~ fully managed charter opportunities • The thrill of racing on board a winner • An association of image & brand with the prestigious yachting industry • A broad range of global PR & marketing opportunities
Innovative Dynamic Prestigious Unique Exclusive Record Breaking State-of-the-art Inspirational Cutting Edge Adventurous Stunning Elegant Entrepreneurial Emotive Stylish Young Passionate Out of this World
June – September 2007 The events that Leopard will attend throughout the UK Summer are: • Morgan Cup, UK, 15 June ’07 • Round the Island Race, UK, 23 June ’07 • Channel Race, UK, 28 July ’07 • Cowes Week, UK, 04 -11 Aug ’07 • Rolex Fastnet Race, UK, 12 Aug ’07
This 4 month exclusive sponsorship includes: • Full use of the Leopard name & image • Exclusive and unrestricted branding on: • the yacht & support craft* • official merchandise, battle flags & banners* • 6 fully managed corporate sailing days • Guests on board for all races & events • Guests on board for all race training * Costs to be bourn by sponsor
Unique hospitality platform • Internal morale • Team building • Global publicity • Compelling web content
This exclusive sponsorship offers the opportunity to entertain 100+ clients... Areas of hospitality: • Corporate hospitality days • Guest places for racing and training • Launch party
6 hospitality days in the Solent • Each day hosts 12 guests • Includes boat crew & 5* catering • On board sailing activities alongside the Leopard crew
Two guests per day for all races and record attempts • Two guests per day for all race training days • Competing alongside the sport’s top sailors • Participating in the Formula One of yachting events
Leopard will be launched on June 08 • Opportunity to create a sponsor’s PR platform • Chance for exclusive entertainment of clients, employees and guests “Leopard’s corporate hospitality organisation is simply unique ~ first class!” Skandia Life
“Leopard’s record breaking attempts will create publicity worldwide” A guaranteed global PR opportunity…….. • Leopard3 images will be broadcast to the international media • Record attempts will transcend the sports pages • Human interest news stories • Media partnerships
The internet provides the following opportunities: • An ideal platform to follow races & record attempts live • Satellite technology and live yacht trackers • Interactive webcam • Words & images can be emailed from the crew whilst at sea
The Leopard sponsorship will provide the title sponsor with: • Unique on hospitality opportunities • Guaranteed global publicity • Once in a lifetime racing opportunities • Bespoke & flexible campaign …working together with our title sponsor to make sailing history
Title sponsorship package: £100, 000 + VAT • £50, 000 + VAT - first installment • £50, 000 + VAT - second installment
Sponsorship & Hospitality Louise Eddom Leopard3 Tel: 02380 220388 Email:info@leopard3.com PR & Media Camilla Green Pitch PR Tel: 020 7494 1616 Email: camilla@pitchpr.co.uk