How Category Page Design Helps To Increase Conversions

1. How Category Page Design Helps To IncreaseConversions Mobile conversions have become pretty important for businesses owing to the amount of traffic they get fromsmartphones. Since the majority of the times people have their phones with them, it has an upper hand over other devices while performing anytask. Obviously, Online Shopping is part of that biglist.

2. Equipped with a bunch of essential features, mobile devices allow you to make a purchase from even the comfort of yourcouch. But, it’s not that how you present your products before your mobile users don’tmatter. You need to organize everything in a proper way to let your visitors take an interest in yourproducts. That includes image, price, product name, ratings, and several other information that’s important for a customer to know before proceeding with thepurchase. Have you ever wondered what is the right way to showcase your items to your potentialcustomers? Well, there are two common routes that marketers take to display their goods on mobilescreens. Firstly, they create an individual product page, and secondly they build a categorypage. As far as the product page goes, it records fewer views and engagement than the category page due to the availability of fewer options to make a selection. While on the opposite side category pages provide people with many similar options to choosefrom. Recent research suggests that e-commerce category pages have higher click-through rates in search than individual productpages.

3. So, if your e-commerce site is struggling to receive high traffic and conversions, your category pages might need to beredesigned. • In this blog, we will walk through some effective tips that will help you increase mobile conversions with category pagedesign. • Before that I want you to have a look at the customer-driven web design Los Angeles company- SFWP Experts. This is the best company you can approach for professional services designed to boost your conversion rate and ultimately, grow your business. A variety of result-oriented services that they provide happens to be e-commerce web design, web development, website hosting, landing page creation, social media marketing, SEO, PPC, and a fewmore. • Keeping all aside, let’s move to the core of the content - how to increase mobile conversions with category pagedesign. • Let’s jump right into thedetails. • 3 Best Tips To Increase Conversions With Category PageDesign • Include Only Essential Information On ThePage • This is what you should keep in mind while designing eCommerce category pages for mobiledevices: • Some of the elements that you need to ensure it is above the foldare: • The navigation panel (either it should disappear while scrolling down the page or be fixed at the top of thepage) • A self-explaining category pagetitle

4. The total number of items in thecategory • Filterfeature • Sortoptions • A minimum of one or two similarproducts • Now you might be thinking how to know if these elements are really important to be placed above thefold. • For that, I would suggest you see anexample: • According to SEMrush and giant search engine like Google, “kong dog toys” is one of the most searched terms that dog toy customers are looking for: • The data revealed by SEMrush shows that the search term “kong dog toys” has a monthly search volume of33,100. • When you swipe further on its website, you will pass through informational sections, media content, and subcategories likethis: • Now you see this information is great for visitors who have come on the website to explore the pet products as it provides them some sort of information about the “Kong” brand. But, visitors who have searched “kong dog toys” in Google don’t need this information as it interferes with their shoppingexperience. • To enhance their user experience at that point, you can put purchase elements above the fold and the descriptive information below that, just like Best Buydid. • So, what’s the point in doingthat?

5. Actually, it helps shoppers to get the information quickly who are new to the product category or brand. And if they want to have more information they can scroll down the page considering how intuitive they are to look for additional information. This works on mobile devices and provides users with a greatexperience. • Besides, it is useful from the SEO perspective. With a search-optimized information section like this, you can increase the chances of your category page to be displayed at the top position in the search engineresults. • Just in case you want your website to be shown up on the first page of search results, let us know, we will help you out. Our expert’s Wordpress developerteam is best at delivering quality services within the expected time. A host of services that we offer to our customers includes mobile-friendly web design and development, website support and maintenance, search engine optimization, pay per click advertising, copywriting, content marketing, and much assuch. • Display Most Enticing Details Of TheProducts • As you know, we don’t have a lot of room on mobile screens and so on the eCommerce category pages. So, when your potential customers finally get matching products, you want to make the process of finding the exact product they want as painless aspossible. • Here are a few pieces of information that you should include in each of your productlistings: • A neat and clean image of theproduct • The product name (along with a short descriptive text if name/brand doesn’t describe what the product actuallyis) • The selling price of theproduct

6. The products’ rating andreviews • One of the elements that you can skip in this list happens to be “rating and reviews”. Take note that you can do that only when your site is new and you don’t want to deliver a bad user experience due to lack ofreviews. • So be careful with this while adding other elements to your product listing. If it doesn’t help people to choose one product over the other, that means it isn’t really that necessary and you may leave itout. • To let you understand it more clearly, take for instance, a search for “Santorini Greecehotels”. • The search result page on Expedia shows upas: • You see both of them include the necessary details needed for each listing. However they have also added additional details to help shoppers reach an unbiaseddecision. • Besides, the point here to take into consideration is that there is a big difference in the displaying pattern of extrainformation. • On Expedia, you can see “Breakfast included” is a top feature people will probably look at and also that there are only two rooms left at the special price. This is useful information that shoppers will interestingly give a closer lookat. • Next, on Booking.com a mess of details is clearly visible, displayed just below the net price. It’s slightly difficult to read and might not be necessary forusers. • If you are not confident about what you should include in the listing, I would recommend starting with the bare minimum.Run A/B testing then to find

7. out whether or not other details are helping to improve your click-through and conversionrate. • However, if you find that the results you are obtaining after implementing this tip are not satisfying enough, consult with us for more result-oriented solutions. Our web design company in Los Angeles is making consistent efforts to move the customer service from the better to best. You can reach out to us for an array of business-centric services more like online store web design, web development, mobile app development, conversion rate optimization, search engine optimization, pay per click advertising, and many assuch. • Determine The Right Size Of Your Mobile Category Pages • There are two strong reasons why you need to pay heed to the exact size of your category pages while designingit: • Considering the number of images and data that happens to be included on such pages, your page loading time can be affected severely. • The more products you display at once, the more “analysis paralysis” your potential customers will have to experience. Here, “analysis paralysis” is a notion about a situation when giving too many options to shoppers leads to overthinking and overanalyzing, preventing them to make a finaldecision. • So, the first thing you need to do is to decide upon how long your eCommerce category pages canget. • While you might feel it is a good idea to use an infinite scroll or an auto-loadfeatureonyourpagethatdisplaysmoreproductsasandwhen

8. visitors scroll down the page, you must pay attention to the time it takes to load. It is better from the performance perspective only when you use pagination links as Walmartdoes. They use pagination links at the bottom of its product category pages to allow shoppers to view more products if theywant. Another idea you can borrow from Walmart is how to do product view setting. By default, their products line up in a grid layout on its category pages: By clicking the “Sort & Filter” button appearing on the left users can change the displaying order of products to listview. Although this is more a matter of personal preference, you must take it into consideration as the list layout displays more products at one go while the grid layout doesn’t. This is why I think users might find this kind of layout quite helpful in speeding up their shoppingprocess. One last thing to think about while designing eCommerce category pages is managing the product sorting method. You can’t assume that your default sorting method is what all customers are going tolike. Thinking from a customer’s viewpoint, you can relate it well that they have other things as well to be concerned about while shopping online. Affordability is one of them when it comes to whether or not they should buy a product. So, sorting by “Price Low to High” might be more preferred by them than otherchoices. Reviews and ratings are something else they look for in order to find good quality products, so even they might go for “Top-Rated”options.

9. Therefore, allow your customers to change the style of sorting products on your categorypages. And when it comes to filters, provide them with more choices that are relevant to what they are trying to findout. Using your own product categories and tags to provide users with comprehensive filtering options is a great idea to go with; it works pretty well. After all, if that helps you better organize and sell your goods, it means you have taken the right route to growing yoursales. By offering your shoppers smaller lists of products to peruse, you are not just enabling them to speed up their shopping experience but also helping your page load time toimprove. If your eCommerce website is also not bringing the results you have always wanted to achieve, share your concern with us and we will come up with an optimal solution. Our Los Angeles web design company has been providing conversion-focused services for a long time to clients in different parts of the world. You can communicate with us on call or email for availing services such as stunning page design and development, eCommerce category page design and development, online marketing, email marketing, SEO, PPC, and soforth. Final Thought On Category PageDesign As you remember well how category page design increases mobile conversions, you must start improving the shopping experience of your potential customers right away. Be mindful, your mobile eCommerce category page is one of the deciding factors for your sales growth. Even though the research shows that these pages have higherclick-through

10. rates and visits than individual product pages, you may fall behind in making huge money if you stick with bad designchoices. Finally, if you want someone to work with on your next project or resolve a major problem, do inform us ASAP and we will be there to assist you. Our Wordpress website design company- SFWP Experts have got your back and won’t let you settle with anythingunpleasant. ContactDetails: 213-277-9177 la@sfwpexperts.com Visit Reference ProfileWebsites: http://www.apsense.com/brand/SFWPEXPERTS https://bit.ly/2Ji0HSx https://bit.ly/2JlNNml https://www.strata.com/forums/users/sfwpexperts/ http://www.gbig.org/individual_profiles/9055 https://www.bikepgh.org/message-board/users/sfwpexperts https://bit.ly/33PZfju https://bit.ly/2yamkSd

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