How Can Social Media Improve the Growth of Small Businesses

1. digital marketing agencies How Can Social Media Improve the Growth of Small Businesses According to We Are Social’s Global Digital Report 2019, the number of internet users worldwide in 2019 is 4.388 billion. With its mounting popularity and expanding the user base, social media marketing is considered to be more profitable than traditional marketing methods. Small businesses especially can grow a lot by leveraging social platforms for marketing their products/services. best digital marketing companies

2. digital marketing agencies 1. Create Brand Awareness The most important benefit of using social media is getting information about the brand out there. Social Media is a powerful tool that allows the company to build its brand and online presence. It allows the company to interact with its consumers and build relationships. These interactions bring attention to the product without even mentioning it. The brand must ensure that the posts are relevant and visually appealing. This improves the chances of posts getting shared thereby boosting the brand image. Social media also helps drive traffic to the website. If social media platforms are updated on a regular basis, it will definitely bring in more quality traffic to the website. 2. Drive Insight into Consumer Behavior Social media can help the brand increase its reach and learn more about their target audience. Social media can also be used for social listening. Social listening is keeping a track of social conversations around specific topics. This tool can help the brand understand what the target audience wants. With varied social media platforms the brand can gain insight into consumer behavior, their patterns, the posts they share and can even get details about the products they are interested in. A deeper understanding of the target audience can help a company improve its products and services. 3. Provides Customer Service Social Media can be used as a tool to improve customer service thereby boosting the loyalty quotient. Most customers today use social media to voice their grievances and address their complaints. According to statistics, 77% of customers would recommend a brand to a friend after having a single positive experience. Good customer service helps build trust and brand loyalty. Social media can also be used to get feedback from customers. Several brands today have dedicated Twitter handles to provide customer best digital marketing companies

3. digital marketing agencies support 24*7. Brands like JetBlue Airways, HootSuite, Zappos, Taco Bell, Netflix, Dominos and several others have nailed it by responding to customer queries on time. Small businesses can take a leaf out of their books and implement this tactic to take their loyalty stats North. Final Note: Social media is a very important marketing tool and can help establish the brand’s presence on the web. Moreover, it is highly cost-effective. The focus needs to be on creating original and organic content which appeals to the audience. Social Media marketing is nuanced but effective. Small Businesses can have their hands full, turning to a social media marketing agency for their needs can be a huge help. To find social media marketing agencies, GoodFirms is an authentic source. Choose from a list of carefully curated top digital agencies with country, city and state subgroups. Source Link :- https://topcompaniesreview.wordpress.com/2019/10/14/how-can-social-m edia-improve-the-growth-of-small-businesses/ best digital marketing companies