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Critical Design Minor Content in Motion HvA Interactieve Media

Critical Design Minor Content in Motion HvA Interactieve Media. Critical Design minor content in motion HvA interactieve media. Jasper Moes Research MA Media Studies Nieuwe Media en Digitale Cultuur Universiteit van Amsterdam jaspermoes@gmail.com.

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Critical Design Minor Content in Motion HvA Interactieve Media

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  1. Critical DesignMinor Content in MotionHvA Interactieve Media

  2. Critical Designminor content in motionHvA interactieve media Jasper Moes Research MA Media Studies Nieuwe Media en Digitale Cultuur Universiteit van Amsterdam jaspermoes@gmail.com

  3. Critical Designminor content in motionHvA interactieve media Hoorcolleges • Design Strategies • Publieke Ruimten • Gastspreker 1 • Gastspreker 2 • Gastspreker 3 • Gastspreker 4 • Samenvatting & vragenuur

  4. Critical Designminor content in motionHvA interactieve media Werkgroepen Reader met verplichte literatuur.

  5. Critical Designminor content in motionHvA interactieve media Werkgroepen Weekopdrachten: Kleine opdrachten in onderzoeksfase, helpen bij aanloop opdracht. N.B. deelopdrachten zijn verplicht en wegen mee bij eindbeoordeling!

  6. CC1: • publicdesign2008.wordpess.com • pswd: dunne2008 • V1BO1: • publicandcriticaldesign.wordpress.com • pswd: jaspermoes

  7. Donderdag 6 november (morgen) • Presentatie Eindopdrachten Public Design – vorig blok • 12.05 – 17.20 • 4e etage • In de Publieke Ruimte • Komt allen!

  8. Critical Designminor content in motionHvA interactieve media Design Strategy 1: Design to Debate

  9. Critical Designminor content in motionHvA interactieve media

  10. Critical Designminor content in motionHvA interactieve media Producten worden vaak rationeel en logisch vormgegeven, terwijl gebruikers ze emotioneel benaderen.

  11. Critical Designminor content in motionHvA interactieve media Donald A. Norman Emotional Design: Why we Love (or Hate) Everyday Things

  12. Critical Designminor content in motionHvA interactieve media “[...]attractive things make people feel good, which in turn makes them think more creatively. How does that make something easier to use? Simple, by making it easier for people to find solutions to the problems they encounter. With most products, if the first thing you try fails to produce the desired result, the most natural response is to try again, only with more effort. In today’s world of computer-controlled products, doing the same operation over again is very unlikely to yield better results. The correct response is to look around and see what alternatives exist.” Fragment uit Emotional Design, hoofdstuk 1: Attractive things work better.

  13. Critical Designminor content in motionHvA interactieve media Functional Design Ofwel: functionalisme Objecten hebben een bepaalde functie. Die functie bepaalt de vorm van het object. Dutch Design: functionalisme met twist (grappig, duurzaam, esthetisch)

  14. Critical Designminor content in motionHvA interactieve media Dutch Design: Ladenkast van Tejo Remy, Droog Design

  15. Critical Designminor content in motionHvA interactieve media Critical Design Anthony Dunne en Fiona Raby Critical Design Unit en Design Interactions, Royal College of Art in London. http://www.interaction.rca.ac.uk/ http://www.dunneandraby.co.uk/

  16. Critical Designminor content in motionHvA interactieve media “In Design Interactions, [...] we are interested in the social, cultural and ethical consequences of emerging technologies, and this means asking probing questions through design. To this end, we encourage students to consider the implications, as well as the applications, of new technologies, and thus to seek fresh approaches to interaction design – approaches that are meaningful and relevant today. In short, we see this field of design as a fertile way of thinking about the life around us, within us, and in the future beyond us.” Source: http://www.interaction.rca.ac.uk/

  17. Critical Designminor content in motionHvA interactieve media Design Strategy 2: Claim the Public Domain!

  18. Critical Designminor content in motionHvA interactieve media Definitie publiek domein: 1. Openbare Ruimte 2. Programmatuur, teksten, beelden en geluiden (werken) die geheel vrij zijn van auteursrechten.

  19. Critical Designminor content in motionHvA interactieve media Claiming the public domain with a critical design approach.

  20. Critical Designminor content in motionHvA interactieve media Voorbeeld: Reverse Graffiti

  21. Critical Designminor content in motionHvA interactieve media Artist: Moose

  22. Critical Designminor content in motionHvA interactieve media “We make our images by creating a contrast through cleaning or restoring surfaces, such as walls and pavements. Our images are bold and clear, although they are non-permanent and environmentally friendly”http://symbollix.com/main.html

  23. Critical Designminor content in motionHvA interactieve media

  24. Critical Designminor content in motionHvA interactieve media Moose voor Hype gallery, Londen

  25. Critical Designminor content in motionHvA interactieve media Moose voor Size?

  26. Critical Designminor content in motionHvA interactieve media

  27. Critical Designminor content in motionHvA interactieve media Voorbeeld 2: understanding public space

  28. Critical Designminor content in motionHvA interactieve media Artist: Delta

  29. Critical Designminor content in motionHvA interactieve media

  30. Critical Designminor content in motionHvA interactieve media

  31. Critical Designminor content in motionHvA interactieve media

  32. Critical Designminor content in motionHvA interactieve media http://graffitiresearchlab.com

  33. Critical Designminor content in motionHvA interactieve media Open Source Graffiti Example: Throwies

  34. Critical Designminor content in motionHvA interactieve media

  35. Critical Designminor content in motionHvA interactieve media http://graffitiresearchlab.com/LED_throwies_WEB.mov http://youtube.com/watch?v=al7vSxh3odI

  36. Critical Designminor content in motionHvA interactieve media Interventions in Public Space

  37. Critical Designminor content in motionHvA interactieve media Artist: Marc Bijl

  38. Critical Designminor content in motionHvA interactieve media

  39. Critical Designminor content in motionHvA interactieve media Design Strategy 3: Mimic the Mainstream!

  40. Critical Designminor content in motionHvA interactieve media Hoe werkt de mainstream? The fine art of propaganda

  41. Critical Designminor content in motionHvA interactieve media The fine art of propaganda De technieken van propaganda zijn beschreven door Institute for Propaganda Analysis (IPA) in 1937. 1) Name calling: De manier waarop iets benoemd wordt geeft het een positieve dan wel negatieve connotatie. Een voorbeeld: Tijdens de regeerperiode van Reagen werden de MX raketten "The Peacekeeper" genoemd.

  42. Critical Designminor content in motionHvA interactieve media The fine art of propaganda 2) Glittering generalities. Het gebruik van termen als ‘vrijheid’ en ‘vooruitgang’ geven een positief gevoel. Een glittering generality heeft twee kenmerken: 1. Het is vaag 2. Het heeft een positieve connotatie

  43. Critical Designminor content in motionHvA interactieve media The fine art of propaganda 3) Plain Folks Technique Gebruik de taal en de gedragingen van ‘het volk’.

  44. Critical Designminor content in motionHvA interactieve media The fine art of propaganda

  45. Critical Designminor content in motionHvA interactieve media The fine art of propaganda Jumpstylen met Minister Rouvoet: http://www.nos.nl/nosjournaal/artikelen/2007/5/10/100507_rouvoet.html

  46. Critical Designminor content in motionHvA interactieve media The fine art of propaganda 4) Bandwagon effect: “The bandwagon effect is the observation that people often do (or believe) things because many other people do (or believe) the same.Without examining the merits of the particular thing, people tend to "follow the crowd."

  47. Critical Designminor content in motionHvA interactieve media The fine art of propaganda 5) Repeat: Een idee of boodschap wordt herhaald in een poging om de het publiek te overtuigen.

  48. Critical Designminor content in motionHvA interactieve media The fine art of propaganda 6) Testimonial: In promotion and advertising, a testimonial or endorsement consists of a written or spoken statement, sometimes from a public figure, sometimes from a private citizen, praising the virtue of some product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas "endorsement" usually applies to pitches by celebrities.

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