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New Resources Available to Small Businesses, Non-Profits, and Communities

New Resources Available to Small Businesses, Non-Profits, and Communities. College of Business & Technology Shawn Kaskie – Director of the Center for Rural Research & Development Presented to. Agenda. 2. UNK, CB&T, CRRD, and our outreach services

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New Resources Available to Small Businesses, Non-Profits, and Communities

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  1. New Resources Available to Small Businesses, Non-Profits, and Communities College of Business & Technology Shawn Kaskie – Director of the Center for Rural Research & Development Presented to

  2. Agenda 2 UNK, CB&T, CRRD, and our outreach services ECONOMIC GARDENING… a new term for MARKET RESEARCH & ANALYSIS: WHY IT MATTERS AND WHERE TO FIND IT RESOURCES FOR BUSINESSES & COMMUNITIES

  3. College of Business and Technology Contributions to Rural Economic Development UNK: Who are we and what do we do Outreach Centers • Nebraska Business and Development Center • Nebraska Safety Center • Center for Economic Education • Center for Rural Research and Development

  4. Local Experts in Many FieldsFaculty Consulting • Software development • Economic impact studies • Pricing studies • Marketing research • Marketing planning • Sales training • Strategic planning • Feasibility analysis • Leadership development • Statistical analysis • Transportation efficiency • Web marketing • Quality control and improvement • Process analysis and improvement • IT training

  5. New venture plans Habitat for Humanity Translators Quality improvement projects Database projects Student Consulting & Internships“We value experiential, hands-on learning” • Marketing research studies • Advertising plans • Marketing plans • Web marketing projects

  6. Students in Free Enterprise - SIFE

  7. Center for Rural Research and Development Promote strong and sustained growth of the region by fostering creative entrepreneurial and international business activities in rural Nebraska to establish a competitive global economic edge Promote Rural Entrepreneurship in the Global Marketplace Economic Gardening

  8. Community Development,Sub-fields,&interrelatedness

  9. STAGE 3 NASCENT ENTREPRENEUR BECOMES A NEBRASKAN ENTREPRENEUR DOING BUSINESS IN A GLOBAL MARKETPLACE Economic Gardening STAGE 2 NASCENT ENTREPRENEUR ACQUIRES ENTREPRENURIAL KNOWLEDGE AND SKILL-SETS STAGE 1 NASCENT ENTREPRENEUR

  10. INVESTING IN ENTREPRENEURS – RECENT BOOK BY GREGG LICHTENSTEIN AND THOMAS LYONSA new approach to regional economic development?

  11. A. What Do We Do? University Partners Business and Government Partners Economic Development Partners

  12. Programming Baldwin Free Enterprise Seminar Series Nebraska State Agency Director Lecture Series • Entrepreneurship • Networking • Group facilitation • PK Eship club • YPN • EDGE • Business Innovation Summit • Eship Summit • Marketplace • Gov. Conf on Rural Development Global Scholars Seminar Series

  13. B. RESEARCH: WHY IT MATTERS Understanding your Market • A market analysis can serve as a platform for business expansion and recruitment efforts. • Consider both: • Resident Market • Visitor Market • EDGE curriculum 4-53 Market Potential.xls 18

  14. Where are you saturated and where is the opportunity? Market Analysis Example – Average Business Mix in Comparable Downtowns (1/2 mile radius) Comparison with cities/villages with 5,000-10,000 Pop. (Average of 45 Downtowns)

  15. Filling the gaps/opportunities… Creating a Niche that Draws Customers 20 A niche is a critical mass of businesses serving a common market segment(s) that is also jointly marketed and promoted • Niche strategies allow a downtown to gain a dominance in certain business categories • Niches work well in highly competitive business environments (market differentiation) • Niches require cooperation between local businesses (education about niches) • Niches can be based on consumer segments or product segments

  16. Niche: Antique and Niche Books Stillwater, MN Pop. 15,000 Historic River town 20 miles from St. Paul • Highly educated • Affluent Five book stores downtown, drawing book collectors, librarians, and bibliophiles from throughout the world. There are 450,000 books in stock including scarce and collectable books, theology books, and general interest books. 21

  17. Establish a culture and Encourage Innovative Businesses Online Clearinghouse • Case studies of retail and service businesses that are Innovative • Searchable by • Type of business • Size of community • Eventually include hundreds of businesses from small to medium sized downtowns http://www.uwex.edu/ces/cced/downtowns/innovative/ 22

  18. CRRD’s Niche - Primary Market Research FOCUS GROUPS • Interactive portable Technology • New, State of the Art, Facility • Professional Moderation (Proctor & Gamble training) SURVEY • Paper – Mail or Interview • 12 years of Community Needs Assessment Experience (process & samples available for review on our website) • Online • Over 8 projects completed in 2010 • Extensive Library w/ nearly 300 tested surveys • Telephone • New confidential facility w/ trained Marketing Students

  19. Free Sources • For Secondary Market Research Population

  20. Free Sources • For Secondary Market Research Workforce & Labor Data

  21. Employment change by industry & county http://www.economicmodeling.com/2011/09/01/interactive-graphic-all-counties-in-the-nation/

  22. Psychographics Needs • Security, esteem, love, acceptance, understanding, beauty, good health Values • Status, success, greed, simplicity Buying Styles • Price, fads, quality, technology, luxury, convenience Cultures • Modern, artistic, religious, liberal, conservative, environmental Interests • Sports, reading, fitness, cooking, workaholic, gardening

  23. Where to get your psychographic and demographic profiles Free Zip Code Lookup: http://www.esri.com/data/esri_data/tapestry.html Lifestyles: Use zip code or block groups to segment consumers using systems developed by private companies like Claritas and ESRI. Households are segmented into unique clusters that describe their lifestyle, media and purchasing characteristics. 28 Demographics: • Population • Household Size • Household Income • Age Distribution • Ethnicity • Education • Marital Status • Occupation • Housing Units

  24. C. PROJECT RESOURCES FOR YOUR COMMUNITY • Typical Community Funding sources for Planning • CDBG • USDA • Department of Economic Development • Federal Home Loan Bank of Topeka • Other Public Funding Sources • Federal • State • Local

  25. Public Funding Sources This list has been compiled by the University of Wisconsin Cooperative Extension in an attempt to compile a list of resources that would assist individuals, organizations, and communities in sorting through the myriad of public grant/financial assistance programs. We have also provided you with some links to assist with grant writing/proposal writing. It has become an ongoing challenge to maintain current links for this database. WE suggest that you also check some other sites such as the R.A. Smith National "Grants and Funding Directory" (You must register as a user, but registration is free). http://www.rasmithnational.com/grants/Default.aspx

  26. State Resources • Dept of Environmental Quality • Phase I & II Economic Impact Study • Trust Funds-Housing • Housing & Economic Development Plans

  27. Local Funds & Programs (other than General Fund): • Redevelopment Zones or Downtown Development Districts • Local or Regional Revolving Loan Funds • Tax Increment Financing-TIF Districts • Banks, School Districts, other NGO’s

  28. Contact Information • Shawn Kaskie-Director, PCED, MA kaskiesc@unk.eduOffice: (308) 865-8135 Center for Rural Research and Development College of Business and Technology University of Nebraska at Kearney 1917 West 24th Street, WSTC 131E Kearney, NE, 68849 • www.unk.edu/crrd

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