How SunTec India helped an eCommerce store gain 99% data accuracy

1. A REMARKABLE SUCCESS STORY ABOUT HOW ECOMMERCE DATA STANDARDIZATION SERVICES TURNED AN ESTORE’S ROI AROUND Here’s how SunTec India helped an online retailer achieve 40% marketing lift, 99% data accuracy, & 38% higher conversions with eCommerce data standardization services

2. THE CLIENT A consumer electronics retailer with a product catalog of over 1 million items. THEIR CHALLENGES: • The client was struggling with managing its large catalog- • Inability to quickly fix inaccurate and missing details • Problems with ensuring pricing accuracy • Ineffective merchandising and delayed time to market • Difficulty in running promotional offers • Ineffective scaling efforts

3. WHERE THE CLIENT NEEDED ASSISTANCE • Categorize and sort products • Standardize product attributes for optimal merchandising • Review and fix product details and discrepancies • Establish consistency in the product catalog data through standardization

4. PROJECT CHALLENGES • The SunTec India team faced some serious challenges in managing over 1.2M products. Some of the struggles were- • Getting familiar with the client’s extensive product line • Discrepancies in product catalog data, hampering marketing efforts • A huge proportion of products were incorrectly categorized • Product data was incorrect, inconsistent, or incomplete, limiting merchandising capabilities

5. THE SOLUTIONS: OFFERING WHAT THE CLIENT DESIRED • SunTec India assembled a team of specialists and had them trained under the client’s supervision to understand their products, processes, and protocols to successfully execute the project. The team then provided the following eCommerce data standardization solutions: • Analyzed product information discrepancies and fixed the issues • Consolidated product listing data within the client’s system • Standardized product data ensuring uniformity and consistency • Appended incomplete and missing product information • Created a structured product taxonomy • Sorted products and assigned correct attributes to facilitate discoverability

6. THE PROJECT OUTCOME With the help of SunTec India’s eCommerce product data standardization services, the client experienced drastic improvements. 02 01 03 38% increase in conversion as a result of improved product taxonomy and categorization 99% data accuracy in the whole range of product catalog owing to precise product taxonomy and categorization 40% lift in marketing performance thanks to more accurate, complete, and consistent product information You can read more about this client success story at https://www.suntecindia.com/helped-boost-conversion-by-38-percent-using-data-standardization-for-electronic-retailer.html

7. ADDRESS ESTORE DATA MANAGEMENT CONCERNS WITH SUPPORT FROM SPECIALISTS SunTec India can help manage eStore data with bespoke eCommerce data standardization and data management solutions and can help with other backend operations as well. The company also offers end-to-end eCommerce solutions tailored to business requirements. To find out more, reach out at: Email: info@suntecindia.com Phone: +1 585 283 0055 Website: www.suntecindia.com