How to Avoid Pitfalls in Amazon Product Listing Optimization

1. HOW TO AVOID PITFALLS IN AMAZON PRODUCT LISTING OPTIMIZATION

2. INTRODUCTION For Amazon stores, the formula of tapping into the high-volume or high-margin product section isn’t enough. Careless mistakes in your product listings can crash your dreams of high sales. In the lack of proper assistance on the subject, many promising products turn into failures in online shops. Here is a list of a few mistakes, and how sellers can avoid them on Amazon.

3. Ignoring Your Competition A common mistake that merchants make, trying to sell anything which is in demand, believing that demand alone can give conversions on e-shops. But, that is not the case, Amazon ships around 66000 orders per hour in the US alone, which does show quantity but it also means competition. Solution Analyze your product’s competitors and consumers before coining a marketing strategy. Work this analysis and optimize your listing accordingly.

4. Sloppy Amazon Product Listing Essential information about your product should be available for consumers. Buyers are more inclined to purchase a product that is described well, so that they clearly understand the pros and cons, and don’t feel cheated later. Solution Create a product listing that answers - what is the product (general and technical features), How it is used (and useful), and indirectly answers why it is better than your competition. Also, do not write long posts, instead keep them short, crisp, and factual.

5. Missing The Connection with SERP Keyword research is important to get you ranked on product search pages. Vendors who avoid analyzing suitable keywords often pay with reduced sales. Sellers also miss buyers, by choosing incorrect keywords. Solution Do proper analysis before selecting keywords for Amazon product listing optimization. Use relevant keywords in your product’s title and descriptions. Keep a check on the responding ability of that keyword and make a change if required.

6. Understanding Amazon Guidelines Sellers often miss the rules and regulations, framed by the online shopping giant. Ignorance of these regulations might lead to your account suspension or low ratings. Solution Read through Amazon's policies and keep them in mind while creating product listings. The platform’s seller support executives can guide you too on the matter.

7. The Review Problem The biggest challenge that Amazon’s sellers face today is review management. Customers are generally reluctant to give feedback, if a vendor’s product is good then a good review is expected, but usually buyers do not bother. However, in case of any discrepancies negative reviews pour in, affecting your ratings adversely. For a new seller specifically, customer feedback management is a daunting task. Solution A vendor is not supposed to ask buyers to review products directly. Early review programs or Amazon vine can help with the issue. However, it is suggested to go beyond organic methods to get positive reviews and excel in your ratings. Sellers can also hire Amazon optimization services for review management.

8. Leverage SunTec India Advantage for Your Amazon Store Outsource your Amazon product listing optimization services to us and let our experts chart your e-shop’s path to higher leads, conversions, and sales. We provide a wide array of Amazon shop optimization services, beginning from product listing optimization, and product description writing, to review management.

9. Some features of SunTec India’s services Include: 20+ years of Industry Experience ISO Certified Processes Highly Secure Data Management Dedicated Project Managers 24*7 Support

10. THANK YOU We look forward to working with you For More Queries, Visit our website www.suntecindia.com or contact us at +1 585 283 0055