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Unlocking Success: A Deep Dive into E-commerce Sales Channel Automation

Discover the game-changing impact of sales channel automation for your e-commerce business. SunTec India's insights and solutions empower efficiency, growth, and success in the dynamic online marketplace. Elevate your strategy with expert guidance.<br>Visit- https://www.suntecindia.com/sales-channel-automation-for-an-ecommerce-business.html

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Unlocking Success: A Deep Dive into E-commerce Sales Channel Automation

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  1. How SunTec India Elevated the Sales of an eCommerce Business by Automating Multi-channel Sales

  2. Meet the client/Client profile Our client is an eminent eCommerce entity. Market segment: Luxury & rugged smartphones and related accessories Major traffic source: Website Sales channels: Amazon, eBay, NewEgg, OnBuy

  3. Project challenges • The client was actively looking for an experienced nopCommerce development company to tackle the following obstacles: • Subpar customer experience due to heavy traffic • Difficulty in tracking and addressing performance-related and technical concerns • Lack of time and resources since their team was already swamped with other critical tasks

  4. Project requirements • Our initial approach • We initially assigned a team of two certified developers to maintain their website. • As the client gained more confidence in our team, we were entrusted with other critical business challenges. • Additional client requirements for maintaining the following operations across all sales channels: • Inventory management • Pricing/repricing • Order management

  5. Existing solutions like ChannelAdvisor and Sellercloud proved incompatible due to issues such as high cost, complexity, and limited customization. These limitations hindered the client's ability to tailor solutions to their needs and expand their online presence.

  6. The solution: A centralized system for task automation • The proposed solution involved an automated centralized sales channel management system with custom dashboards for each marketplace. • This solution aimed to streamline inventory maintenance, automate price updates, and allow the client to focus on business growth and profitability. • We automated essential tasks in phases and launched the initial working model within seven months.

  7. The working model of the system • The first release included the following elements: • Building the management console: • Integrated dashboards for all sales channels and suppliers • Utilized nopCommerce features and custom plugins • Added data specialists for listing data management • Distributing server load: • Addressed slow website loading and high bounce rates • Offloaded processes to a daemon server • Ensured effective resource utilization

  8. Syncing supplier inventory: • Leveraged the AWS Cloud and RESTful Selling Partner API • Used Amazon EC2 instances and Lambda functions • Access to marketplace data on Amazon, eBay, NewEgg, and OnBuy • Automating competitor price scraping: • Developed a price calculation algorithm to map supplier prices • Determined and updated an optimal price for the listings on the client’s sales channels

  9. Technology stack used • HTML5 • Bootstrap • jQuery • Web APIs • C# • Kendo UI • Telerik • MySQL • MVC

  10. Challenges resolved with automation • Manual product data input for the listings on the website and eCommerce marketplaces • Manual update of the inventory across various sales channels • Tracking competitor prices, performing supplier price comparisons, and manually updating prices • Process delays leading to missed sales opportunities eliminated

  11. Project outcomes • 1. Improved website response time • From 5 secs to 3 secs for new visitors • From 5 secs to 1-2 secs for repeat visitors • 2.Reduced bounce rate by 40% • 3.60% increase in sales • 4.Automated more than 90% of the client's manual tasks • 5. Lowered overhead cost for the client by 30%

  12. Add-ons: Benefits of our solution & service • The success of this project inspired the client to offer it as a 'software-as-a-service' solution. • Our human-in-the-loop approach ensured peak performance and client contentment. • Our team offered complete eCommerce data support solutions, including: • eCommerce product data entry services • Inventory management • Bulk product data upload

  13. Seeking data support for your platform? Connect with us Let us help you automate manual tasks and free up time & resources for core business operations with our scalable and reliable eCommerce product listing services. Contact Us Email: info@suntecindia.com Phone: +1 585 283 0055 Website: suntecindia.com To read the complete case study, please visit https://www.suntecindia.com/sales-channel-automation-for-an-ecommerce-business.html

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