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Lucy’s Lair Fine Ethiopian food

Lucy’s Lair Fine Ethiopian food. Gen- ys drive food trends. “Youngsters brought up in the hi-tech era are driving food trends.”. “Food marketers must be tuned into their wants and needs.”. -According to a report from Packaged Facts. * FoodNavitgator-USA.com , 2009.

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Lucy’s Lair Fine Ethiopian food

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  1. Lucy’s LairFine Ethiopian food

  2. Gen-ys drive food trends • “Youngsters brought up in the hi-tech era are driving food trends.” “Food marketers must be tuned into their wants and needs.” -According to a report from Packaged Facts *FoodNavitgator-USA.com, 2009

  3. Fresno State is the home of over 20,000 tech-savvy Gen-Yers

  4. The Collegian • In print for over 85 years! • Award winning! • Circulated to a mass of tech-savvy Generation-Y readers via print and online!

  5. We’re Not Just a newspaper… • … We’re a name… … We’re an Image… …We are… • Recognized • Best Online Ad,1st place • (California College Media Association, 2012) • Best Color & Black and White Advertisement • (California College Media Association, 2012) • Best Special section, 1st place • (California College Media Association, 2012) http://advertisecollegian.wordpress.com/the-collegian/awards/

  6. Did someone say Pulitzer • In the journalism world, the Pacemaker award is know as the “Pulitzer of Prizes.” In 2007, Fresno State’s Collegian was a Pacemaker winner and in 2009, The Collegian Online was a finalist. *http://advertisecollegian.wordpress.com/the-collegian/awards/ *http://www.studentpress.org/acp/winners/opm07.html *http://www.studentpress.org/acp/contests.html

  7. Students are in the know • Students read their university’s newspaper, for an average of 13 minutes! And, they pass them along! • Approximately three-fourths (nearly all!) of the student who read university newspapers, read the ads. *Refuel Media Marketing, January 2011

  8. “Did you see that post on Facebook?” • “No, I was at the Apple store buying the new iPhone.”

  9. Show me the #’s • The Collegian has 47 distribution stands on Fresno State’s beautiful campus. • Throughout the week roughly 300 newspapers fill each of those locations. • The Collegian circulates 5,000 newspapers on Monday and Wednesday and 3,500 on Fridays.

  10. 24 hours a day-7 days a week • The Collegian's newly-designed online edition is now easily accessible on ALL mobile devices. • 1,000s of • 100s of Introducing 24/7 online static ads!!!

  11. *INSTUTION RESEARCH, ASSMENT AND PLANNING AT CALIFORNIA STATE UNIVERSITY, FRESNO

  12. The Season has just begun! • Spring sports are already starting! • Before you know it… • But, It’s ok! There are still three opportunities to get FREE color! • And a special insert!

  13. THE Bulldog’s bark • The Collegian’s Print Edition allows you to choose from 7 different ad sizes: • Business Card4”x2” (4c”) • Extended Business Card*6”x2” (6c”) • Eighth Page*10”x3” (10c”) • Quarter Page*8”x5” (15c”) • Half Page*10”x8” (20c”) • Full Page*10”x16”(40c") • ALL AD SIZES AVAIABLE IN FULL COLOR • *ads are available vertical

  14. THE Bulldog’s bark LEADERBOARD (728x90 pixels) WIDE S K Y S C R A P E R (160x600 pixels) RECTANGLE (300x250 pixels) You have three options to choose from online!

  15. The BIG Idea • A trip to Lucy’s is like no other, you don’t eat, you experience. • Today’s Gen-Yers are socially • connected, we are plugged-in 24/7. • Be apart of the Taste The Collegian campaign! • This QR code automatically tags the user to • Lucy’s Lair (at your new location)! As well as • providing the user with a link to your • Facebook page. Users can easily tag • themselves at Lucy’s Lair while • tweeting about their experience hash-tagging • The Collegian’s #TasteTheCollegian campaign!

  16. Lets put Lucy’s lair on the map • With the re-opening a new launch is in order! • Expose Lucy’s cuisine to thousands of students ADVERTISE WITH THE COLLEGIAN TODAY! THANK YOU!

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