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Association of Translation Companies – Managing Growth in a Translation Business. Shawn Khorassani BSc, MBCS, CEng Business Development Director. “When the Swords Flash, go forward When the Shafts Fly, press onward”. The Fire Tablet. Where we have come from and how we did it !
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Association of Translation Companies –Managing Growth in a Translation Business Shawn Khorassani BSc, MBCS, CEngBusiness Development Director
“When the Swords Flash, go forward When the Shafts Fly, press onward” The Fire Tablet
Where we have come from and how we did it ! • Where we are • Challenges • What are prevalent standards in other companies • Where we are going
Where we have come from • 1991 Multilingual Software Company • Sales, Marketing & International Distribution to 50 + countries • Centre of Excellence for Foreign language software and tools for Microsoft + • Developed unique software applications • Language Enabler for Philips handheld devices • Multimedia Language Learning Software • Other language software • Online Dictionary for Linguaphone • 2002 started language services as a natural progression and in response to our client needs
And how we did it B.S.T. Secret of our Success Sweat Tears Blood
Where are We • Fully managed services language provider for the public sector • With many commercial companies asking for our services! • Year on year organic growth • 07/08 40% • 08/09 100% and on target! • Founders of the company still involved
Challenges • Resources • Human (Management & Staff) • Logistics • IT & Communications • Space • Competitive Market Place • New companies emerging • Price and Quality distinction for the client • Prestige Culture & Ethics • What is the standard
What are prevalent standard in other companies • Promising but not delivering • Avoiding difficult situations • Not taking responsibility • Examples • IT company • Translation company • Blame culture • Lack of listening skill • Giving the same script irrespective • Looking at the bigger picture for long term • Lack of pride and dignity in your work
Where we are going • New Products • New Services • New Markets • New Business!
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