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MARKETING

MARKETING. Objectives To increase the revenue of the department To satisfy the customer needs Have a fruitful interaction with customers Increase foot falls in a post office To make a BO financially viable To create an awareness about our products & services. MARKETING.

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MARKETING

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  1. MARKETING • Objectives • To increase the revenue of the department • To satisfy the customer needs • Have a fruitful interaction with customers • Increase foot falls in a post office • To make a BO financially viable • To create an awareness about our products & services

  2. MARKETING • Our revenue deficit is Rs.5805 Cr (as in 2011-12) • Our competitors are: • Insurance competitors • Private couriers • Banks • Private concerns sending and receiving money • Mutual funds • Focus on raising our income • By preventing leakage of revenue • By marketing products & services

  3. Can you name some of our competitors on various products & services ????

  4. Show Lead India

  5. Basic Marketing Concepts • Anything that has a value can be marketed • Marketing should be done based on • Needs, wants & demands • Product • Value & Satisfaction • Exchange, Transactions & Relationships • Markets

  6. Marketing • The rural BO has- • The trust of the local people • Intimate knowledge of people and the locality • A central role in village life • Experience of handling large sums of money • Rural BO is a cost effective tool for marketing our products and services

  7. How do you start? • Prepare a list • Financial Services • Premium products • Tie up services • Philately • NPS • RPLI/PLI

  8. How do you start?-Contd. • Understand our products and services • Study special rates, schemes, rebates etc • Prepare list of potential customers • Identify the services suitable to them

  9. Kit Bag of Mail Overseer • Brochures/pamphlets • Savings Schemes & Interest rates • PLI/ RPLI handouts • Postal tariff & Taxation tables • List of Schools, colleges, Institutions, Govt. Offices & VIPs of the beat

  10. Marketing • Maintain liaison with members of public in your jurisdiction • School • staff of PHC • VAO • Panchayat President • Chairman of the Milk Society etc. • prominent personalities and other members of public,

  11. Marketing • Keep track of newly opened organizations/factory/offices/schools in your jurisdiction • Introduce yourself to staff/manager etc of the institutions in your jurisdiction • Interact freely with members of public • Introduce yourself to local prominent persons in your jurisdiction • Attend village functions & market our products (under directions of the Sub Divisional Head)

  12. Marketing • Keep contact details of all MEs of your Division • Keep contact details of PLI/RPLI DOs • Assist in conducting campaigns/carnivals/Mela etc • Keep watch on competitor’s marketing strategy. • Always present a smart & professional appearance • Utilize the opportunity of meeting depositors • for PB verification • other official purposes etc positively

  13. Marketing – First impression • Appearance is a major aspect impacting marketing effectiveness • Some tips: • Dress neatly • Wear • Ironed uniform clothes with LOGO • Department ID cards • Sport a neat hair style • Have a pleasing personality with a smiling face • Answer the queries raised by the customers politely and correctly

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