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With technology emerging and changing so fast, organizations have no choice but to innovate and transform, or else risk becoming obsolete. Digital transformation represents the next big thing in the customer service industry<br><br>A significant driver of the technological shift in business landscape is the u2018rapidly evolving demands of todayu2019s customersu2019, that not only expect product variety and customization but also accelerated delivery<br><br>It is the time for CX leaders to put themselves at the forefront of the digital shifts in customer behaviors, by keeping a pulse on evolving preferences and continuously innovating online journeys to meet the needs of these customers
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