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Mashing Up: Taking Enterprise Mashups to the Next Level

Explore the evolution of mashups from music to web applications, why enterprises need them, genres, and choosing the right platform. Learn about back-end, process, front-end, and social enterprise mashups.

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Mashing Up: Taking Enterprise Mashups to the Next Level

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  1. Mashing Up: Taking Enterprise Mashups to the Next Level Vince Casarez VP Product Management Oracle Corporation

  2. Agenda • History • The Critics: What’s so great about mashups? • Exploring the Various Genres • The Venues • The Reviews (Critics Reprise)

  3. The History: Part IMusic Industry • Originates from mixing a combination of musical tracks and vocals to create a new song • Wikipedia: "A mash-up is a song created out of pieces of two or more songs, usually by overlaying the vocal track of one song seamlessly over the music track of another...” • Recognizable examples: • Vanilla Ice sampled David Bowie • Kanye West mixed “Diamonds are Forever”

  4. www.findbyclick.com The History: Part IIMoving Beyond Music - Web Application Hybrid • “Web application that combines data from more than one source into a single integrated tool” -Wikipedia • Useful and wildly popular mashup: Locate Starbucks • http://programmableweb.com/mashups

  5. The Critics • Significant time spent manually integrating data & increasing • Processes are user-driven, inconsistent and inefficient • Logic is replicated across multiple applications • Change is complicated, risky and often costly Custom / Self Service CRM ERP Legacy Self Service CRM Legacy ERP

  6. The CriticsWhy Do We Care? Enterprises are ready… 21% of organizations said they are or plan on using mashups Source: McKinsey Global Survey; How Businesses are Using Web 2.0; January 2007

  7. The CriticsWhy Do We Care? But…it’s lower on the list

  8. Consumer Maps Celebrities Food Photos Enterprise Back-end Process Front-end Social The Genres How to get started - Segment www.coverpop.com/wheeloflunch

  9. Enterprise Genre: Back-end Mashups • Typically done by the developer • Targeted to a wide audience • Feeds from legacy systems, custom database queries • System(s) often don’t support connectors & Skill sets are limited • Security isn’t granular enough • Limited reusability across applications • Limited or no end user customization • Example: • Enterprise Reports • Products/Companies: Kapow , JackBe, Pipes

  10. Enterprise Genre:Process AKA Business Mashups • Typically done by Business IT • Supports core business processes • Helps coordinate different process orchestration events that may/may not require user intervention • Examples: • Employee onboarding • Incident management • Products/Companies: Serena, Popfly, SOA Orchestration INSERT Image

  11. Enterprise Genre: Front-end Mashup • Typically done by technical lead in LOBs • On the glass, information embedded in the page • Visualization of related sources • Examples: • Overlay sales data on a map • Inventory data with customer orders • Product/Companies: Google, Oracle, BEA, …

  12. Enterprise Genre: Social Enterprise Mashup • Typically done by developers • Social interaction is key to how information is tied together • Individuals looking for experts to drive innovation • Examples: • Activity Streams tied to Applications • Who’s available, where & when • Products/Companies: Facebook, Google, Oracle, …

  13. The Venue:Choosing a Platform Matters

  14. Venue: Enterprise Mashup Architecture

  15. The Venue • The platform you choose matters • Other tips for platforms (based our architecture/assets) • Custom & Enterprise Application Integration • Security • Scalability • Personalization • Content

  16. Oracle’s WebCenter Platform WebCenter Composer UI Composition Enterprise Mashups Business Rules Process Customization WebCenter Applications WebCenter Anywhere Personal Space WebCenter Spaces Rule Based Template Delivery Desktop Group Spaces Wireless Global Worklist Fusion Applications Voice MS Office Role Based Pages WebCenter Web 2.0 Services Discussions Analytics Content Wiki/Blog WebCenter Plug-in Activity Streams Mashups Tags/Tag Clouds Links Events Mail/Cal Unified User Profile BPEL Worklist Composer Polls/Survey/ Lists Presence/IM/VOIP WebCenter Framework HTTP Portlets Search Frmwrk Portlet Runtime JSF Portlet Bridge JDev Customizable components REST Delivery & Consumption Resource Catalog Content Integ JSF AJAX JAAS MDS Task Flow Active Data ADF

  17. Resource CatalogRole Based Exposure of All Resources Apps Task Flows Portlets Processes JDeveloper White Pages Yellow Pages Green Pages Connections Schemas Schema Objects WebCenter Content Gadgets Services Custom Apps

  18. Application Evolution 4. Fixes/New Capabilities 1. Base App Built 2. App Tailored To Meet Business Demands 3. Personalized For Every User

  19. Application Evolution 5. New Version Available 6. Customizations Need To Be Redone 7. Personalizations Lost

  20. The VenuePlatform that Supports Evolution or Re-releases • Inevitable that applications and data sources will be upgraded/updated • Ensure mashup continues to work when V2 rolls out • Often – user’s changes are lost when application is updated/upgraded

  21. User Customization Application Customization Base Application The Venue Mashups are customizations + + Jane’s Page Layered Customizations John’s Page 1. Base Application Deployed 2. OnSite Branding 3. LOB Branding 4. User Personalization and more…

  22. Fusion Edge ApplicationsConsumable Applications at the Edge of the Enterprise Axiom Digg Enterprise SCM ERP Reuters Facebook User User HRMS CRM Google LinkedIn CRM On Demand WebEx

  23. Sales 2.0Productivity Applications Sales 1.0 Sales 2.0 Forms Based Applications Tightly Coupled Control Focused Applications Social Applications Standalone, Loosely Coupled Productivity Focused Applications Oracle Confidential: Not for Distribution

  24. The Venue:Making it Successful WHAT NOT TO DO… • Bad sound, lighting, no restrooms, lip synching,… • If so, they won’t spend the time configuring over time WHAT TO DO… • Easy to use • Must be approachable • Performance on par with Web experiences • Provide relevant content to roles and interests • Define what “good enough” means • Know your audience – segment!

  25. The Reviews:Know your audience • Who’s YOUR target audience? Developers, Business IT, LOBs • Just because you can doesn’t mean they want one • Figure out their pain • What are they trying to do • What services do they typically use? • How do they cope with the multiple different applications they use to get something done? • Do those have web services or portlets? • Are the portlets on the latest standards? • What do they do now to get their job done? • They will surprise you • Don’t just want a bucket of widgets – want a configurable app • Package to solve a problem or set of problems, not ALL problems • What happens when the app changes? • What happens when a data source goes away?

  26. The Reviews:The Critics Again… • Security • Establish the right balance of corporate policies without being too restrictive • Performance • Ensure systems can scale as the user population grows and as new services are deployed • Extensibility • Necessary to have extensible architecture • Change management • Provide controls to retain customizations and overridden when necessary • Industry standards • Crucial to ensure components and services interact seamlessly

  27. Taking it to the Next Level • Pick two use cases to implement: • Simple use case that adds value immediately • Vision use case that will justify investing for the future • Check out some research papers (i.e. Gartner): • G00151351: Who's Who in Enterprise 'Mashup' Technologies • G00156064: Key Issues for Enterprise 'Mashup' Practices, Technologies and Products, 2008 • G00151491:Reference Architecture for Enterprise 'Mashups‘ • Try out http://programmableweb.com/mashups • Check out the products and companies mentioned here at the show: Kapow, JackBe, Serena, Oracle, BEA, …

  28. For More Information search.oracle.com WebCenter or http://webcenter.oracle.com

  29. Framework Composer Spaces Services Next Gen Portal Framework Content Integration Application Integration Layered Customizations Resource Catalog Enterprise Mashups Community Spaces Social Networking Personal Spaces Enterprise Ready Web2.0 Desktop Integration Multi-channel interactions WebCenter 11g– Key Components

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