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About Us

About Us. Development. Strategy. Live Case. New HG. The premier manufacturer of custom made active-wear for wholesalers and private label companies. . November 9 th 2009. Miguel Juraidini. Unparalleled quality, convenience, responsiveness, and competitiveness. About Us.

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About Us

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  1. About Us Development Strategy Live Case New HG The premier manufacturer of custom made active-wear for wholesalers and private label companies. November 9th 2009 Miguel Juraidini Unparalleled quality, convenience, responsiveness, and competitiveness.

  2. About Us Development Strategy Live Case New HG About Us Harbor Group specializes in supplying customized active wear apparel to wholesalers and private label firms, large and small. We design, manufacture, package, and ship apparel to customers throughout North and South America. Our product line includes knitwear such as: t-shirts, sweatshirts, hoodies, shorts, sweatpants, and other active wear.

  3. About Us Development Strategy Live Case New HG Vertically Integrated Design Fabric Development Supply Chain Manufacturing

  4. About Us Development Strategy Live Case New HG

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  6. About Us Development Strategy Live Case New HG • - Focus on what we do best: SERVICE and QUALITY • First companies to offer full package • services in Mexico. • Vertical Integration. • Door to Door service. • Quick turnover. • Increased sales force. • Same customers different purposes. • Ex: Super bowl apparel. • Web Page • Initial Purpose: establish initial contact with customers like the ones we already had. -1993 NAFTA agreement - Rapid growth - Knits and Fleece - “Maquilas” - Business Development - Quality- Delivery- Service • Competition and lower-cost offshore • assembly. • Price is the bottom line for • volume programs. • -Large sourcing organizations. Before 1988 • Sales Office in Fort Lauderdale, FL. • Customer Service. • Inshore service – offshore prices. • Sourcing of the Americas. • Large and Medium size customers. 1988 • - Jean’s private label. • Mexico’s National market. 1993 2000 - Opened 1st manufacturing plant. 2004 2007

  7. About Us Development Strategy Live Case New HG www.harbor-group.com • Looking to launch your own line of activewear and need a supplier who can bring your ideas to commercial reality? Searching for a new supplier who can ensure your brand is available when retailers, and more importantly, shoppers want to buy it? Tired of long lead times, inferior quality, and designs that could have been made by any one? • Who contacted us: • Small firms. (500 – 4000 pieces) • Entrepreneurs. • Screen printing shops. • Clothing might not be their primary business. • No knowledge of the process/product. • Lack sourcing organizations. • Looking for higher quality. • Willing to pay for service and customization. • Confidence of dealing inside the US.

  8. About Us Development Strategy Live Case New HG

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  10. About Us Development Strategy Live Case New HG Segmentation

  11. About Us Development Strategy Live Case New HG • Overall Goal: to obtain RFQ/ Contact Info • Simple: 1 step • Very visible in homepage

  12. About Us Development Strategy Live Case New HG • 90% of customers ask: • Who are your current customers? • Rotating testimonials

  13. About Us Development Strategy Live Case New HG 60% of traffic driven by searching “Blank T- Shirts” Custom Made Blanks

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  15. About Us Development Strategy Live Case New HG Thank you for your attention!

  16. About Us Development Strategy Live Case New HG Thank you for your attention!

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