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Final Report

Final Report. “Let’s do it, Ukraine 2012” - what is it ?. National environmental action of parks, roadsides, and other littered zones cleaning On the 28 th of April 2012 the largest cleaning was hold, since Ukraine independent.

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Final Report

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  1. Final Report

  2. “Let’s do it, Ukraine 2012”- what is it? National environmental actionof parks, roadsides, and other littered zones cleaning On the 28th ofApril 2012 the largest cleaning was hold, since Ukraine independent. Let’s do it, Ukraineunited more than51 000participants from 110towns, who went out their workdays to expose their active civic positions and clean up Ukraine. More detailed information on the project resultsand full list of co-organizers and partnersare available on our website.

  3. Content • “Let’s do it, Ukraine 2012”- what is it? • Project history • Project goals • Media-campaign: • Media-partners 2012 • Printed materials • Internet • Mass-media and TV • 6. Project awards • 7. Partners • 8. Photo report • 9. Plans for the future • 10. Our contacts

  4. Project history Project «Let’s do it, Ukraine!» is a part of an international initiative«Let's do it!». 2008 - 50 000 volunteers in Estonia collected100 000 tons of trash 2010 - 100 000 participants organized cleaning in Portugal 2010- 250 000 participants organized cleaning in Slovenia 2010 - 100 000 participants organized cleaning in Lithuania 2010 - 150 000 participants organized cleaning inLatvia 2010 - 200 000 participants organized cleaning inRomania 2011 - project organized in Ukraine for the 1st time, 22000 participants in 56 cities 2012 - project organized in Ukraine for the 2nd time , 51000 participants in 110 cities

  5. Project goals “Let’s do it, Ukraine!” is a noncommercialand non-political action. Our goal – is not just to clean up green zones from trash, but alsochange Ukrainian citizens’ attitude to their living space and encourage their conscious needs to keep the surrounding clean and to take care about the environment. We believe, after cleaning the littered area once, person becomes more responsible for the environment and will never litter again. Due to the national reach, project becomes large-scale, patriotic and gains elements of environmental education. We’re deeply thankful to all the people, companies, organizations that shared their work, time, materials and resources,- it has become a significant contribution for the project!

  6. Media partners 2012

  7. Media campaign: printed materials • Printed project materials: • А1 format citilights(100) • А3 format posters (10000) • А6 format stickers (10000)

  8. Project website www.letsdoit.org.ua Public groups Вконтакі and Facebook, total number of participant– 8 thousand Chanel LetsDoItUkraine on Youtube – 15thousand views Newsletters, partners groups in social networks, NGO’s websites - total audience reach 30 тис. осіб Online partners: Media campaign: Internet

  9. Media campaign: Mass media and TV • Videos with translated interviews of our partners on the following channels: Novyi, Tonis, MaksiTV, ЕкТВ, ТВі, 5 chabbek, ICTV, etc. • Audio commercial on radioKyiv 98 FM • Press-conferences ( April 28 and May 15) involving Mass Media, RBK, «Ukraine» at RaddisonBlu Hotel

  10. Awards Effie Awards 2011 – the top award of the marketing communications sphere that estimates the combinations of strategy, creativity and as a result – marketing communications. Goal of theGreen Awards 2011 competition we won, is to share the successful experience for realization of resource-effective and environmental projects. • Festival «SribnyjMerkurii»: • GRAND PRIX of the festival • GOLDin the nomination: Best social campaign • 3) SILVER in the nominations: • Best low-budget campaign, • Best creative solution of an integrated campaign, • Best realization of integrated campaign. Main profile-event «Ukrainian Events Awards 2012»marked our project with «Best social event 2011».

  11. Commercial partners that helped with the resources: Advertising agency«TABASCO» - video production Advertising agency «FERZ» -corporate style development FULL CONTACT, DHL– logistics of the project Tribal DDB – projectweb site creation and management Law company «Aleksey Pukha & Partners» -legal assistance Providing regional coordinators with trash bags, gloves, printed materials, t-shirts and other resources : Kyiv Municipal State Administration, Sun Power, Sniper, Дивосвіт, KPMG, Novartis, UN The Global Compact, “Nebesna krynytsya”, Nova liniya, Mars, Wrigley, Arterium, Watsons, Nadra bank, Erste Bank, OTP Bank, Praktiker, L'Kaffa, Ashan, Carlsberg Group, Triada Print, FitCurves, Kvas Taras, Ibis Hotel, Radisson SAS, SysIQ, EPAM, Univest, Fedoriv, OKKO, Art Sudioo of Printing, ITCG, HoshvaPR, Chytaika, МАМI etc. Partners of “Let’s do it, Ukraine”

  12. Photo-report

  13. Plans for the future 20 October 2012 – Corporate trees planting and improvement in Kyiv project (next year – nation-wide) 20 April 2013 – Third nationwide action“Let’s do it,Ukraine!” • We have already started preparation for these events • Join us as : • Partner–as a partner you will be asked to contribute to the project: • Pay for or supply with resources needed for the project (trash bags, gloves), • transportation, communications, printing of our commercial, advertising products etc. • Assist the information spreading • Action participants– encourage your employees to take part in tree planting and clean up activities. It will serve as a great teambuilding activity. Done!

  14. Our coordinators Roman Brytanchuk Partners coordinator roman.brytanchuk@gmail.com Mob: +38 063 400 68 77 Oksana Tjupa National Partners coordinator Secretary General JCI Ukraine oksana.tjupa@gmail.com Mob: +38 067 328 63 89 We will be glad to meet and discusspossibilities of our cooperation! www.jci.cc www.letsdoit.org.ua

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