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Indonesia Country Notebook

Indonesia Country Notebook. Matt Sheets International Business. Location. Southeastern Asia between Indian and Pacific Ocean About three times the size of Texas 17,508 islands, 6,000 inhabited Mainly low lands, but some mountainous regions. Population: 248,216,000 (4 th in the world)

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Indonesia Country Notebook

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  1. Indonesia Country Notebook Matt Sheets International Business

  2. Location • Southeastern Asia between Indian and Pacific Ocean • About three times the size of Texas • 17,508 islands, 6,000 inhabited • Mainly low lands, but some mountainous regions

  3. Population: 248,216,000 (4thin the world) • Capital: Jakarta • Population: 9,608,000

  4. History • 17th Century Dutch Colonization • Early 1940’s Japanese involvement • 1949 became sovereign Today • Democratic nation • Constitution, 3 Branches of Government

  5. Culture • Life • Muslim religion (world’s largest population, 86%) • Male superiority (Urban areas more equal) • Males are breadwinners • Education is important • Language: Indonesian (local dialects exist) • Food: Rice, bread, noodles, crops/ farming

  6. Culture • Laws • Islamic law • 3rd most populous democratic nation based on Civil Law

  7. Culture • Ethnicity • Javanese:41% • Sundanese: 15% • Other: 44% • Urban • More westernized housing and clothing • Rural • More ritualistic, ethnic based

  8. Economics • 1 male/ 1 female • 66% between 15-64 years old • Living: 44% urban, 56% rural • Distribution of wealth • Poorest 10%: 3% • Richest 10%: >30%

  9. Economics • GDP: $834 billion • 16th in the world in Purchasing Power • Oil, Gas, Coal • Airports, heliports, roadways, train tracks, water ports

  10. Economics • Telephone Lines: 7th in world • Mobile Phone Users: 5th in world • Internet Users: 42nd in world • Media: television, radio, print ads

  11. Economics • Working Conditions • Law Protected • Salaries and benefits similar to USA • Industries • Petroleum and natural gas, textiles, apparel, mining, and chemical fertilizers • Trade • Exports: $208.9 billion (27thin the world) • Imports: $172.1 billion (28thin the world)

  12. Economics • Currency: Rupiah • Budget deficit of -1.2% of GDP(62ndin the world) Exchange Rates

  13. Economics • Labor Force: 117 million (5th in world) • Unemployment rate: 6.7% (73rd in world) • Decrease since 2009 (nearly 8%)

  14. Marketing • Their Needs • Business oriented world, business oriented phones • Connect with people • Internet access • Social networking • Touch screens • Applications • High Definition • We Supply • Blackberry

  15. Marketing • Current Competitors • Device Manufacturers • 57% Nokia • 27% Sony Ericson • 16% Other • Device Operating Systems • 95% Symbian (Runs on Nokia) • Windows Mobile, Mac iOS, and Android play small role

  16. Marketing • Prospective Competitors • Nokia usage is declining, Apple and Android operating devices are on the rise

  17. Marketing • Segmentation Options • Geographical: Physical separation • Demographical: Age, gender, income… • Psychographical: Lifestyles, social classes • Behavioral: Response to products

  18. Marketing The Matt Sheets Plan

  19. Marketing • Step 1 • Differentiation: Great quality for a great price • Step 2 • Positioning: A must have business phone • Step 3 • Target Market

  20. Marketing • The Small Business Social Media Survey • In America 69% of small business owners use social media such as Facebook or Twitter for Marketing • Blackberry=Business people • Blackberry= Facebook, Twitter, more

  21. Marketing • Our marketing should follow social media trends • Age: 18-24 year olds (some focus on 13-17 and 23-34) • Gender: 60% males, 40% females • Occupation: Business oriented • Day of Week to Sell: Thursday (some focus on weekends) • Time of Day to Sell: Night time (some focus on morning and afternoon sales)

  22. Marketing • Product • Blackberry Line • Email • Calling • Internet applications • GPS/Maps • Instant Messaging • Camera • Bluetooth • Wi-Fi • Web Surfing

  23. Marketing • Place • 5 Most Populated Cities (Jakarta, Surabaya, Bandung, Bekasi, Medan) • Areas of business/ many potential buyers • Carriers: Exelcom, PT Indo Sat, and PT Telkom

  24. Marketing • Promotion • 20 Salespeople (4 quadrants/city, 1 Salesperson/Quadrant, 5 Cities) • 1o Internally promoted, 10 Hired with Indonesian background • Seminars (Learning and Motivation) • Outsource advertising agency

  25. Marketing • Price Product Life Cycle

  26. Marketing • Step 4 • Implement • Time is right! Unemployment decreasing, Nokia usage decreasing, Blackberry implementation starting • Step 5 • Start Selling!

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