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ccTLD 國外推廣策略－以. cn 為例

TWNIC. ccTLD 國外推廣策略－以. cn 為例. Bringing the Online World to China’s Doorstep. TWNIC. . CN and NeuStar. .CN and NeuStar. . cn －cnnic － http://www.cnnic.cn （ 中國互聯網絡信息中心 ） NeuStar－ http://www.neustar.com. The China Market.

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ccTLD 國外推廣策略－以. cn 為例

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  1. TWNIC ccTLD國外推廣策略－以.cn為例 China’s Internet Address 2014/8/14

  2. Bringing the Online World to China’s Doorstep TWNIC .CN and NeuStar China’s Internet Address 2014/8/14

  3. .CN and NeuStar • .cn －cnnic－http://www.cnnic.cn （中國互聯網絡信息中心） • NeuStar－http://www.neustar.com China’s Internet Address 2014/8/14

  4. The China Market • China ranks 2nd in Internet population with over 56M • China ranks 6th in global economy and foreign direct investments continues to expand. • Internet usage in China to surpass U.S. by ’04 • Value of goods and services sold online in China is forecast to increase from $479M USD in ’02 to $26B USD by ’04 China’s Internet Address 2014/8/14

  5. Coming Soon The offering will soon be expanded to include a new, fully unrestricted second level ASCII .CN space and Mulitlingual.CN names in Chinese characters China’s Internet Address 2014/8/14

  6. CNNIC Policy Change New Policy Current Policy China’s Internet Address 2014/8/14

  7. Registry Gateway/Registry Model Registry Gateway Registry Model Rest of World China NeuStar CNNIC Registrar Registrar 2 1 2 .CN Registry Gateway Neustar .CN Registry Registrar Registrar 2 : : Registrar Registrar 3 • Registrygateway agreement • Neustar/Registrar agreement • Accreditation agreement Confidential 1 3/14/2002 China’s Internet Address 2014/8/14

  8. NeuStar’s Relationship with CNNIC • CNNIC is the authority responsible for the administration of the national top-level domain name and the Chinese domain names. • NeuStar is the exclusive gateway to the CNNIC platform for all Registrars that are headquartered outside of China. • Therefore, all Registrars (except those headquartered in China) must use the NeuStar gateway to register .CN domain names. • NeuStar will not act as a Registrar in the .cn domain name space. China’s Internet Address 2014/8/14

  9. Accreditation Process / Foreign Registrars • Accreditation by CNNIC • NeuStar will facilitate Accreditation Process • Registrars will need to sign Accreditation Agreement with CNNIC • NeuStar will forward you a copy of this Agreement when we have a finalized agreement from CNNIC. • There will be no Accreditation Fee. • Registrars will need to sign NeuStar/Registrar Agreement • We believe that the agreement will have similar requirements to the .biz and .us Registry/Registrar Agreements. • We will provide a copy of this Agreement as soon as possible. China’s Internet Address 2014/8/14

  10. Accreditation Requirements • Registrars must pass simple requirements w/NeuStar: • Show that they are capable of assuring registration services 24 hours per day/365 days per year. • Show that they can meet minimal standards of being a Registrar (i.e., has a customer support team that can respond to customers). • Basically, you will just show them what you are already doing. China’s Internet Address 2014/8/14

  11. Registrar Accreditation Process • CNNIC Accreditation through NeuStar • Registrar submits paperwork to NeuStar • NeuStar recommends Registrars to CNNIC • CNNIC accredits the registrar and notifies NeuStar • NeuStar completes the accreditation process and proceeds with the technical and financial requirements needed for implementation China’s Internet Address 2014/8/14

  12. Registrar Requirements • Registrars must provide all billing and customer support to registrants under their sponsorship • Registrars must provide all domain name functionality to registrants under their sponsorship China’s Internet Address 2014/8/14

  13. Registrar Customer Support • Registrars will have one point of contact for all their support needs • NeuStar will provide all levels of billing and customer support • NeuStar will provide all levels of technical support China’s Internet Address 2014/8/14

  14. Registry Gateway Project Architecture Rest of World China NeuStar CNNIC Registrar Registrar EPP Protocol/ EPP EPP Registrar Protocol Application Registrar Application Server Server Server EPP : : Registrar Registrar Database Database Server Server Confidential 1 3/14/2002 Gateway Service China’s Internet Address 2014/8/14

  15. Operational Overview .cn Registration policy (Reserved name) .cn Dispute Resolution Policy CNNIC Whois DB information .cn Dispute Resolution Service Providers China’s Internet Address 2014/8/14

  16. Chinese Dispute Resolution Process • Modeled after the Uniform Dispute Resolution Process • Requires that complainant has a trademark of service mark • Requires a showing of bad faith • There are 2 current providers for the Dispute Resolution Process: • CIETAC • Asian Domain Name Dispute Resolution Association (Hong Kong) China’s Internet Address 2014/8/14

  17. Reserved Names • There are certain names that will not be available for Registration. • ISO 3166 and 3 character country codes • Some existing gTLDs (.biz.cn, .com.cn, .net.cn, etc.) • Chinese geographic locations • Chinese government names • We are working with CNNIC to reserve the .com.cn domain names names of the Accredited .cn Registrars provided that those names have not already been registered. China’s Internet Address 2014/8/14

  18. Whois Records • CNNIC maintains Authoritative database for Whois and for publishing all Whois information. • NeuStar is not keeping a Whois or making one publicly available. China’s Internet Address 2014/8/14

  19. Executive Summary • China offers significant opportunity—as evidenced by its fast growing economy, large population and strong foreign investment • Along with our Registrars, NeuStar will market .CN to businesses, organizations and non-profits who are either currently active in China or who are planning to be active in China. • NeuStar recommends a two-pronged marketing strategy, utilizing both channel activities and targeted public relations initiatives China’s Internet Address 2014/8/14

  20. Target Markets • Several target markets have strong business ties to China—and these markets are prime candidates to embrace .CN • Hong Kong • The Republic of Korea • Taiwan • Germany • United Kingdom • The Netherlands • Japan • United States • Verticals to target within these countries include travel, professional services, financial, consulting, IT, telecom, electronic products, consumer goods and advertising China’s Internet Address 2014/8/14

  21. Post Landrush Volume Pricing (1) • Establish tiered discount structure for .CN Registrars (USD): • Tier A: 400 minimum registrations per month = $18 • Tier B: 200 minimum registrations per month = $20 • Tier C: 100 minimum registrations per month = $22 China’s Internet Address 2014/8/14

  22. Volume Revenue Share % NeuStar/CNNIC 1-25,000 40/60 25,000-249,999 50/50 250,000 or more 60/40 Revenue Sharing China’s Internet Address 2014/8/14

  23. Channel Support • Success of the .CN rollout will depend largely upon you our (VALUED Registrars) and support programs are critical • Support Registrars with launch preparation and readiness and full functionality is our goal • The channel will be kept informed about policies and upcoming marketing/public relations initiatives • Fully educating Registrars about one-of-a-kind economic opportunities within China is essential • Continued outreach to inform and work with Registrars of upcoming marketing and public relations plans and opportunities China’s Internet Address 2014/8/14

  24. Conclusion • China’s exploding online population, coupled with its recent accession to the World Trade Organization (WTO), presents Web-savvy businesses everywhere with an unique chance with unparallel opportunities • It is widely accepted that China is the next frontier of global e-commerce—and NeuStar encourages all of its channel partners and their customers to seize this unprecedented opportunity! China’s Internet Address 2014/8/14

  25. Q&A 1..tw是否應積極推廣至國外市場? 2.是否仿照CNNIC模式進行? 3.TWNIC現行政策是否應調整(Registrar資格條件)? China’s Internet Address 2014/8/14

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