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Fudge is the Official Hair Partner for London Collections: Men SS14

Boyish Bed Head LONDON COLLECTIONS: MEN SS14. SHOW: Lou Dalton, Sunday 16 th June 10am SESSION STYLIST: Naoki Komiya COLLECTION: Disillusioned youth with influences from both artists’ workshops and the Royal Air Force.

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Fudge is the Official Hair Partner for London Collections: Men SS14

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  1. Boyish Bed Head LONDON COLLECTIONS: MEN SS14 SHOW: Lou Dalton, Sunday 16th June 10am SESSION STYLIST: Naoki Komiya COLLECTION: Disillusioned youth with influences from both artists’ workshops and the Royal Air Force. HAIR INSPIRATION: Sophisticated male students who have been studying for their Art degree and haven’t washed their hair in a week. They’ve just woken up and worked the bed head look all day. PRODUCTS USED:FUDGE Hot Hed Style Whip £13.95 FUDGE Hair Varnish Shine Wax £10.45 FUDGE Textured Creative Styling Dust £13.95 FUDGE Skyscraper £9.45 STEP BY STEP 1. Apply FUDGE Hot Hed Style Whip to dry hair and work through to the ends. 2. Tap FUDGE Hair Varnish Shine Wax into the roots. 3. Follow with FUDGE Textured Creative Styling Dust through the ends to keep ends looking dry and matt. 4. Blowdry hair to set the FUDGE Hair Varnish Shine Wax. 5. For a ‘pillow mark’ effect, FUDGE Skyscraper was applied and flattened into random sections of the head. step 1 Fudge is the Official Hair Partner for London Collections: Men SS14 Visit fudge.com to search and buy the full range of Fudge products. For stockist information call 020 7845 6333. For more information, backstage images and videos please contact: Eliane Banda at PZ Cussons Beauty eliane.banda@pzcussonsbeauty.com T 020 7759 9784 Samantha Grocutt at Essence PR sam@essencepr.com T: 020 7739 2858 www.fudge.com facebook.com/fudgehair @Fudge Hair

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