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Health & Welfare Benefits Communications

Health & Welfare Benefits Communications. Colonial Pipeline Company. Who We Are: An interstate common carrier of petroleum products In 13 states and the District of Columbia. Safely operating more than 5,500 miles of steel pipe buried underground.

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Health & Welfare Benefits Communications

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  1. Health & Welfare Benefits Communications

  2. Colonial Pipeline Company Who We Are: • An interstate common carrier of petroleum products • In 13 states and the District of Columbia. • Safely operating more than 5,500 miles of steel pipe buried underground. • We safely serve communities across the South and Eastern United States.

  3. Colonial Pipeline Company • Our Employees: • 740 Employees • Average Age - 45.1 • Average Years of Service - 12.5 • Geographically Dispersed • - 1/3 in Alpharetta office • - 2/3 in Gulf Coast, SE & NE field locations

  4. Communication Success Factors • Leadership Engagement • Culture of Transparency & Visible Commitment • Branding – Recognition • H&W Benefits • Wellness • Establishing Partnerships & Credibility • Safety • Ownership: Being Honest • What works / What doesn’t

  5. Communication Success Factors – continued • Target Communications • H&W General • Annual Benefits Brochure – Open Enrollment / New Hires • High Deductible – Health Savings Plans • Medical Plan Comparison Hand Outs • Employee Meetings – Health Savings Accounts • Health Care Reform • Timelines (High Level – Short/Long Term) • Decision Points – Company & Employee • Wellness • Newsletters • Employee Testimonials • Company Health Report Card • Home Mailings – Flyers/Postcards • Posters • Emails

  6. Communication Challenges • Engagement.. • Keeping employees informed & interested • Having Balance.. • Accommodating communication styles & preferences • Accessibility.. • Multiple Sources – Too Many Choices / Too Much Information • Staying Current.. • The World of Social Media 

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