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Shaping Our Future: A New Proposal for Global Collaboration

Shaping Our Future: A New Proposal for Global Collaboration. IAB Global Summit 2012 David Doty New York City October 3, 2012. IAB Is Already Global: 36 National IABs + Two Regionals. Europe Austria Belgium Bulgaria Croatia Denmark Finland France Germany Greece Hungary

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Shaping Our Future: A New Proposal for Global Collaboration

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  1. Shaping Our Future: A New Proposal for Global Collaboration IAB Global Summit 2012 David Doty New York City October 3, 2012

  2. IAB Is Already Global: 36 National IABs + Two Regionals Europe • Austria • Belgium • Bulgaria • Croatia • Denmark • Finland • France • Germany • Greece • Hungary • Ireland • Italy • Netherlands • Norway • Poland • Romania • Russia • Serbia • Slovakia • Spain • Sweden • Switzerland • Turkey • UK North America • Canada • Caribbean • Mexico South America • Argentina • Brazil • Chile • Colombia • Peru • Uruguay Southeast Asia + Pacific • Australia • New Zealand • Singapore • Vietnam Regional • IAB Europe

  3. Most National IABs Have Small Budgets…

  4. …And Limited Staffs

  5. 2012 IAB Budget: $16mm Staff: 44 • Senior Leadership: 3 FTEs • Events: 8 FTEs • Member Services: 8 FTEs • Advertising Technology: 4 FTEs • Mobile Marketing Center of Excellence: 4 FTEs • Public Policy: 3 FTEs • Marketing & Social Media: 4 FTEs • Research, Analytics & Measurement: 2 FTEs • Training & Development: 2 FTEs • Finance & Administration: 4 FTEs • Brand Initiatives: 1 FTE • International: 1 FTE

  6. Our Proposal: A New Collaboration With Our International Partners • Create a new membership category – “International Members” – and open it to the largest and most influential member companies of national IABs, at no additional charge beyond what members already pay in national dues • Participate in our 19 Committees and Councils • Help establish global technical standards and operating best practices • Bring IAB Sales Certification training and accreditation to your markets • Partner on market-making research and thought-leadership publishing • Market your successes through a new, curated IAB Global Website and App • Assert leadership through an enlarged IAB International Steering Committee • Build your events businesses with programming and support from the IAB Events team

  7. Let’s Get It Done Your Ideas Welcome!

  8. Thank You david@iab.net

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