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Incorporating poultry producers and strengthening veterinary services

Incorporating poultry producers and strengthening veterinary services IICA Strategy for Addressing Avian Influenza. Mónica Montero Public Information Office Directorate of Agricultural Health and Food Safety. IICA Strategy for Addressing Avian Influenza. Strengthening of veterinary services

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Incorporating poultry producers and strengthening veterinary services

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  1. Incorporating poultry producers and strengthening veterinary services IICA Strategy for Addressing Avian Influenza Mónica Montero Public Information Office Directorate of Agricultural Health and Food Safety

  2. IICA Strategy for Addressing Avian Influenza • Strengthening of veterinary services • To promote participation of the poultry sector (national and regional actions) • Risk Communication

  3. Risk Communication Efforts * Creation of awareness among political leaders * Dissemination of strategic info

  4. Video “Avian Influenza: Prevention is possible” Main topic Good poultry production practices and prevention Based on FAO’s manual “Guide to the prevention and control of avian flu in small-scale poultry farming in LAC” Portuguese version

  5. Radio series “Más vale prevenir…” • Target audience: medium and small producers • Share in a simple and pleasant way reliable scientific information on AI • Adapted to Caribbean culture • Portuguese version

  6. Validation IICA/FAO (Central, Andean and South Regions) * Video, understandable although culture diversity * Radio series, should be adapted to country communication needs Monitoring * Where the materials are * How had they been used Re - distribution plan * Ministries of Agriculture * International organizations * Private sector

  7. Thank you

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