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Police, Facebook & digital engagement

Police, Facebook & digital engagement. Andrew Walker, Head of Comms & Media, Central Scotland Police Duncan McKenzie, Snr Media & Digital Comms Officer, Northern Constabulary. Welcome to the digital era. Northern & CSP on Twitter in 2009 Northern & CSP on Facebook in 2010

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Police, Facebook & digital engagement

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  1. Police, Facebook & digital engagement Andrew Walker, Head of Comms & Media, Central Scotland Police Duncan McKenzie, Snr Media & Digital Comms Officer, Northern Constabulary

  2. Welcome to the digital era • Northern & CSP on Twitter in 2009 • Northern & CSP on Facebook in 2010 • First forces in Scotland • Integrated into mainstream comms approach • Audience growth • Direct engagement • Factual information

  3. Facebook... Like!

  4. Facebook... Share!

  5. A different approach

  6. Breaking down barriers

  7. Scottish Policing and social media • 90,000 current followers across Scotland • Over 55,000 Facebook “likes” • Over 30,000 Twitter followers • You Tube • Google+

  8. Mapping Social Media

  9. Policing purpose • Missing persons • Major inquiries – witness appeals • Public information • Warning and informing • Local policing priorities • Contact with the police • Using modern technology • Building engagement, trust and confidence

  10. Challenges for policing • Legal processes • Sensitive information • Snowball effect • Misinformation and speculation • Policing is a 24/7/365 business • Resourcing • Senior buy-in – making the connections

  11. The future... • Single police service – Shetland to Stranraer • National / Corporate & Local / Relevant • Shape of corporate communications • Best model to use – devolved or centrally managed • Retaining followers & likes • Single approach and policy... But with flexibility

  12. Timeline • New Chief Constable • Local commanders • Transitional communications function • Jan-March 2013 – critical • April 2013 – Day 1 • Day 2...

  13. QUESTIONS?

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