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CATERING. WHAT IS CATERING?. PROVISION OF FOOD AND BEVERAGE FOR A SCHEDULED EVENT OR TIME. USUALLY A PRE-ARRANGED CONTRACT LIMITED MENU SPECIFIC COST SPECIFIC AUDIENCE FOOD IS EXTENSIVELY PREPPED/MEP. FOOD BEVERAGES SETTINGS SERVICE STAFF. VENUES MENU PLANNING SEATING LINENS.
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WHAT IS CATERING? PROVISION OF FOOD AND BEVERAGE FOR A SCHEDULED EVENT OR TIME • USUALLY A PRE-ARRANGED CONTRACT • LIMITED MENU • SPECIFIC COST • SPECIFIC AUDIENCE • FOOD IS EXTENSIVELY PREPPED/MEP
FOOD BEVERAGES SETTINGS SERVICE STAFF VENUES MENU PLANNING SEATING LINENS CATERING SERVICES SERVICES
INSTITUTIONAL NOT FOR PROFIT HOSPITALS UNIVERSITIES AIRLINES HOTELS SOCIAL PROFIT-DRIVEN CHARITIES CORPORATIONS INDIVIDUALS CATEGORIES OF CATERING
HOSPITALS UNIVERSITIES BUSINESSES COMMUNITY GROUPS INDIVIDUALS INDUSTRIES MUSICIANS BRIDAL PARTIES ATHLETES ACTORS CLIENTS
SALARY CONTRACTED $35-50K INDEPENDENT/OWNER $100-200K INSTITUTIONAL CATERING IS ON AN UPWARD TREND SOCIAL CATERING IS THE FASTEST GROWING SEGMENT REASONING KEEPS COSTS DOWN LARGER HOME KITCHENS CULINARY PROGRAMS FOOD KNOWLEDGE CAREER OUTLOOK
CATERER PROFILE • BRAINSTORM 3 SKILLS WHICH MAY BE NECESSARY TO BECOME A SUCCESSFUL CATERER…… • WHAT ASPECTS DOES CATERING INVOLVE? • HOW COULD YOU MANAGE SHORTCOMINGS IF THEY EXIST?
CATERER PROFILE • CULINARY TALENT • BUSINESS SENSE • DESIGN SKILLS/SENSE OF STYLE • INTERPERSONAL SKILLS • HEALTH & FOOD SAFETY TRAINING • NETWORKING ABILITY
CATERING IDENTITY • FIND/CREATE YOUR NICHE • PLATTERS • DESSERTS • DIETARY CONCERNS • CULTURAL
ON-PREMISE CATERING • KITCHEN IS ON-SITE WHERE EVENT/DINING WILL TAKE PLACE • EXAMPLES….. • CRUISE SHIPS COUNTRY CLUBS • RESTAURANTS RELIGIOUS GROUPS • BANQUET HALLS PRIVATE CLUB • HOTELS RESORTS
CATERER OFTEN TRANSPORTS FOOD TO CHOSEN LOCATION REQUIRES LESS CAPITAL/OVERHEAD LESS VISIBLE LOCATION IS ACCEPTABLE LESS LIMITATIONS EXIST REQUIRES PHYSICAL STRENGTH TIME COMMITMENT FOR TRANSPORT EQUIPMENT RENTALS LESS CONTROLS OFF-PREMISE CATERING • HAS PRODUCTION FACILITY BUT EVENTS ARE HELD ELSEWHERE
“CONTRACT FEEDER” -LESS CREATIVE OPERATION EXAMPLES: COLLEGES HOSPITALS NURSING HOMES RESPONSIBILITIES -ALL FOOD IS ORDERED AND PREPARED -STAFFING -MAINTENANCE -EFFICIENT INSTITUTIONAL CATERING CONTRACTED FOOD SERVICE
LOW-END FOOD TRUCKS *REQUIRE PERMIT *INSURANCES *KEEN PLANNING *LIMITED MENU ITEMS HIGH-END TRAILERS *REQUIRE FLEXIBILITY *ATTENTION TO DETAIL *DIVERSE PERSONALITIES *TIME CONSTRAINTS *STATE OF THE ART EQUIPMENT *STRESSFUL MOBILE CATERING TAKING FOOD TO WHERE THE MARKET IS
TANGIBLES INTANGIBLES KITCHEN EDUCATION SUPPLIES CULINARY TALENT DISPLAY PIECES SKILLS RECIPES MARKETING EFFORTS STAFF UNIFORMS ???? NECESSITIES