C O L O R S What do they mean?

1. COLORS What do they mean?

3. Color Schemes • Color Schemes are combinations of colors that communicate a feeling or mood Complimentary colors: red & green

4. Color Schemes • Color Schemes are combinations of colors that communicate a feeling or mood Analogous colors: blue, purple, red, orange, yellow

5. Color Schemes • Color Schemes are combinations of colors that communicate a feeling or mood Monochromatic: all reds

6. Color Schemes • Color Schemes are combinations of colors that communicate a feeling or mood Grayscale: Shades and tints of black

7. What the words REALLY mean

8. RED

9. RED suggests excitement, strength, sex, passion, vitality, aggressiveness and commands attention. Themost emotionally intense color, red stimulates a faster heartbeat and breathing. • Danger. Red is the color of attention, causing the blood pressure and heart rate to rise. Use red to inject excitement into your brand. • Business wise it associated with debt, is great for boldness and accents.

10. BLUE

11. Blue --(listed as the most popular color) trust, reliability, belonging, coolness. BLUE suggests security, authority, faithfulness and dignity. • For business it suggests sanctuary and fiscalresponsibility. • It is the most popular and the second mostpowerful color. Blue can also be cold and depressing. • People are more productive in blue rooms.

12. YELLOW

13. Yellow: Happy. Warm. Alert. Yellow can be an attractor for your business with a relaxed feeling. • YELLOW suggests warmth, sunshine, cheer, happiness, jealousy deceit and cowardice. Business wise it appeals to the intellectual types and is a good accent. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism. It is the most difficult color for the eye to take in, so it can be overpowering if overused.

14. ORANGE

15. Orange -- playfulness, warmth, vibrant • ORANGE suggests pleasure, cool, excitement, cheer, endurance, strength and ambition. • For business it is good for highlighting information on charts and graphs. • Orange: Vibrant. Energy. Play. Add some fun to your company if you want to create a playful environment for your customers.

16. GREEN

17. Green -- nature, fresh, cool, growth, abundance • Green: Natural. Healthy. Plentiful. To create a calming effect or growth image choose green. Go green go. • GREEN suggests health, fertility, freedom, freshness,healing, tranquility and jealousy. • Businesses use it to communicate status and wealth. • It is the easiest color on the eye and can improve vision. It is a calming, refreshing color.

18. PURPLE

19. Purple --royal, spirituality, mystical, dignity • PURPLE suggests spirituality, royalty, luxury, wealth, sophistication, authority and mournfulness. • In business it is upscale and works with artistic types. It is also feminine and romantic. However, because it is rare in nature, purple can appear artificial. • Purple: Royalty. Wise. Celebration. Maybe add some purple tones to your look for your premium service business.

20. WHITE

21. White --pure, clean, youthful, mild. • White: It's a neutral color that can imply purity in fashion and sterilization in the medical profession. • WHITE suggests refined, purity, devotion, contemporary and truthfulness. For business it can be sterile and refreshing. • The best color on the web for a background color. Black and white have the highest contrast and best readability.

22. BLACK

23. Black --sophistication, elegant, seductive, mystery BLACK suggests authority, power, boldness, seriousness, is distinguishing and classic. Business wise it's great for creating drama and is good for a background color (except onwebsites, it is very hard on the eyes). It is ideal for text on a light background. Black also implies submission and is associated with evil.

24. BROWN

25. BROWN suggests richness, politeness, helpfulness and effectiveness. In business it suggests less important items. Solid, reliable brown is the color of earth and is abundant in nature. Light brown implies genuineness while dark brown is similar to wood or leather.

26. What do they mean in other cultures?

27. Peoplehavepersonalities Color can also symbolize personality In your color groups make a list of countries and corporations that share your color symbol

28. What does this all mean to YOU • You can be affected emotionally by color Separate studies demonstrate that each color of the spectrum has individual psychological, physiological, and neurological effects. Physiologically light/color reaches the hypothalamus, the control center of the autonomic nervous system of the body. This regulates the pituitary - the master gland of the endocrine system. Each color has a different wavelength and this initiates specific responses in the nervous system.

29. What does this all mean to YOU? You can have reactions to color based on your culture, age, or socio-economic status Associations and Perception

30. What does this all mean to YOU as a Designer?How can you use color effectivelyto communicate a feelingor to support a message?