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Emma Hrustic • Emma helps clients understand how their brands create value and provides recommendations on how to achieve sustainable growth through branding. Her expertise lies in leveraging data to inform strategic development of brands and businesses, and in developing and implementing models that marry brand perceptions with financial impact. She has provided brand insights and strategic guidance to inform positioning, brand portfolio management, and go-to-market strategies across a variety of industries on national and international scale. • Prior to joining Interbrand, Emma managed Consumer Electronics practice at Young & Rubicam’s BrandAsset Valuator and lead the redesign its proprietary BAV model based on linkages between changes in brands’ image and companies’ financial performance. • Emma’ has worked with a variety of clients across industries, including HP, Tiffany, UPS, IEEE, Kodak, MetLife, The Hartford, Thomson Reuters, The New York Times, Wall Street Journal, DuPont, Timex, MillerCoors, Harley Davidson, and National Basketball Association. • Emma holds an MBA from Columbia Business School and an MA in Political Science from NYU. • Global Director, Brand Intelligence • Interbrand