Market Research on FE & HE

1. Market Research on FE & HE 25 April 2008 British Council Korea

2. AGENDA • Findings on Research in Partnerships of FE Institutions • Survey conducted in February ~ March 2008 • By Education Team, BC Korea • Through email and telephone • Findings on Research in Partnerships of HE Institutions • Survey conducted in March ~ April 2008 • By Ipsos Korea • Through on-line and in-depth Interview

3. 1. Survey on international programmes in FE colleges BC conducted the survey on 148 colleges nation wide (Feb – March 08, Email & Phone) Objectives: - To identify key persons in charge of international programmes - To figure out demand on partnership building with UK institutions 68(46%) colleges answered the survey questionnaire

4. 2. Issues in Korean FE colleges “Employment rate is higher, but income is much lower” • Employment rate of college graduates is higher than that of university graduates by over 15% • However, Income gap between college graduates and university graduates is wide by 15~30% Employment Rate Monthly Income 83.9% : FE 800 KRW 67.1% : HE Unit: Thousand KRW Source: Ministry of Education, August 2007 Source: Korean Council for College Education, November 2007

5. 3. Which office takes care of international programmes?

6. 4. Who takes in charge of international programmes?

7. 5. Colleges currently to send students overseas

8. List of the colleges sending more than 100 students a year

9. 6. International programme destinations * Others: UK, Russia, Vietnam

10. 7. Types of programmes with overseas institutions

11. 8. Interest to link with UK institutions

12. 9. Subject areas of interest to Korean colleges * Others: English, Business, Finance

13. 10. Recap and Suggestions • Increasing demand in FE colleges for creating links with overseas institutions • Large population in Gyeonggi, Gyeongbook, Seoul • Preferred partnership programmes: internship, ELT, student exchange, dual qualification • Subject areas of interest: Travel & Tourism (in. Hospitality & Catering), Arts & Design, Technology & Engineering, Nursing • Key persons are in the office of international affairs and the office of planning and professors • List of contact details and more of FE colleges in Korea NOW AVAILABLE • on our CP website (http://www.britishcouncil.org/eumd-countries-korea.htm)

14. AGENDA • Findings on Research in Partnerships of HE Institutions • Survey conducted in March ~ April 2008 • By Ipsos Korea • Though on-line and In-depth Interview

15. 1. Background and Objectives Phase 1 Market Research Phase 2 Market Research • Conducted in Feb – March 07 • Qualitative study with 29 institutions • Objectives: • To figure out demand for partnerships with UK institutions in general • To address the issues that prevent Korean institutions form creating links with UK institutions • Conducted in March – April 08 • Quantitative study with 62 universities • Objectives: • To figure out partnerships by the level, type, and subject area that Korean universities have developed with overseas institutions • To identify Korean universities’ needs in creating links with UK institutions by the level, type and subject area • To explore how ready or open Korean universities are in terms of receiving international students/faculty, offering Int’l summer school and lectures in English

16. 2. How to design the research • On-line and face-to-face interview with structured questionnaire Methodology Research Area • Nationwide, Korea • Staff of international affairs office at 4-year universities Respondents Sample Size • 62 samples Length of Interview • Apprx. 1 hour with 2~3 days of pre-research

17. Operating Partnership Programmes 3. Partnership programmes on the inbound to Korea Partnerships most Korean universities have developed seem to focus on student level rather than faculty and staff level Most of the partnerships seem to be limited to Japan, China, US whilst relationships with UK are quite low (n=62) Yes93% No7% • Undergraduate 98% • Postgraduate 90% • Faculty 78% • Staff 26% Undergraduate Postgraduate No of universities received international students No of students enrolled No of universities received international students No of students enrolled (n=62) (n=62) ByCountry

18. Lectures Conducted in English International Summer School 4. How ready or open for international students/faculty 69% of Korean universities provide students with lectures conducted in English 37% of Korean universities have opened International Summer School for international students, but most course attendees are either Koreans or Americans (n=62) (n=62) Providing Lectures in English Offering ISS Provide69% Not Provide31% Offer37% Not Offer63% (n=43) (n=23) No of Lectures Participating Rate(by Nationality) Incentives Courses Offered • Course for Korean Culture 70% • Course for International Studies 35% • Special programmes 26% Mean:160.8

19. List of universities providing lectures conducted in English Top 15 rankers among 49 universities conduct more than 10% of lectures in English out of the whole lectures

20. List of universities offering International Summer School

21. Undergraduate 86% • Postgraduate 10% • Faculty 14% Inbound to Korea 66 68 44 ELT 36 Int’l Summer School 56 8 0 50 5. Current partnerships with UK institutions Korean universities have developed partnerships with UK institutions both on the inbound and outbound side However, there is a large discrepancy between the inbound and outbound side Outbound to UK (n=62) (n=62) Existence of Partnerships Yes17% No83% Yes47% No53% Programmes Undergraduate (n=9) Postgraduate (n=3) Undergraduate(n=25) Postgraduate(n=3) (Unit:%) (Unit:%) 0 0 0 100

22. In Current Partnership with UK Univ. (n=29) Not in Current Partnership with UK Univ. (n=33) 6. Intention for future partnerships with UK institutions Most Korean universities show a strong intention to develop a partnership with UK institutions; esp. high demand in partnerships at faculty level Total (n=62) Desire for Future Relationship Yes93% No7% Yes100% Yes88% No12% Target (n=58) (n=29) (n=29) (Unit:%) Student Level Faculty & Staff Level Programme Faculty (n=37) Staff (n=28) Undergraduate(n=57) Postgraduate(n=33) • Visiting Professor 95% • Research fellow 81% • Work related oversea training 96% • Cultural focus oversea training 82% • Career based study oversea training 75% • Student exchange • ELT • Dual degree • Internship • Study abroad 100% 77% 49% 49% 35% 82% 58% 67% 61% 46%

23. 7. Recap and Suggestions • At student level: • 1) College of humanities, college of social science, college of engineering are subject areas of future partnerships • 2) “Study Abroad” programme needs to be further developed • At faculty level: high demand in partnerships and exchanges esp. in their sabbatical year • Korean universities are improving the environment for international students • Explore new market opportunities with 29 universities • List of contact details of universities which are interested in partnership building with UK institutions and more information on partnerships of 62 Korean universities SOON to be AVAILABLE at the end of April on our CP website (http://www.britishcouncil.org/eumd-countries-korea.htm)

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25. Thank you! • For further inquires: • educationuk.partnership@britishcouncil.or.kr