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Food fortification: Public-private sector partnership to address a public health problem

France Begin ADB-UNICEF Regional workshop on the Role of Non-State Providers in Delivering Basic Social Services for Children Manila, April 19-20, 2010. Food fortification: Public-private sector partnership to address a public health problem.

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Food fortification: Public-private sector partnership to address a public health problem

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  1. France Begin ADB-UNICEF Regional workshop on the Role of Non-State Providers in Delivering Basic Social Services for Children Manila, April 19-20, 2010 Food fortification:Public-private sector partnership to address a public health problem

  2. Food fortification: A shorter road to better nutrition • Require collaboration between the public and private sector • Fortification Regulation • “Market driven fortification” vs “Mass fortification” • “Voluntary” vs “Mandatory” • little evidence that mass fortification can be implemented successfully on a voluntary basis by food producers • Creation of an even playing field through mandatory fortification

  3. Private sector: What is in there for me? • Key components of a business case • Create new market and product development • Stimulate innovation • Build positive brand name by improving health & nutrition • Enact cooperate values • Motivate employees • Strengthen community & government relations • Develop a healthy and productive labour force • Contribute to country development

  4. Food fortification in the Asia region Most successful FF prog

  5. Some lessons learned • To achieve USI , focus shifted towards: • Securing political commitment  national legislation • Forming partnerships and coalitions • Quality assurance and enforcement • Involving large scale producers; all types of salt • Including cost of fortification in the routine cost of production and be absorbed by the consumer • Strengthen monitoring system: salt production and quality (iodization), hh use and urinary iodine levels

  6. Lessons learned and way forward • Experience with fortification of other foods has been more limited but is expected to increase in future • Food fortification is a key component of nutrition programs • Home fortification – to reach children under 2 years old • Ownership by national public, private and civil society leaders is key to ensure sustainability and success of fortification programs • Document process and lessons learned on these PPP initiatives

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