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NHS DIRECT INTERACTIVE UK National Health Service on digital interactive tv

NHS DIRECT INTERACTIVE UK National Health Service on digital interactive tv. Bob Gann Director of New Media NHS Direct. NHS POLICY NAVIGATING THE MAZE.

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NHS DIRECT INTERACTIVE UK National Health Service on digital interactive tv

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  1. NHS DIRECT INTERACTIVEUK National Health Service on digital interactive tv Bob Gann Director of New Media NHS Direct

  2. NHS POLICYNAVIGATING THE MAZE “Patients will be helped to navigate the maze of health information through the development of NHS Direct Online, digital TV and NHS Direct information points in public places” The NHS Plan July 2000

  3. NHS DIRECT MULTICHANNEL SERVICE

  4. DIGITAL TECHNOLOGIES IN UK MORI CONTACTS t: 020-7347 3000   f: 020-7347 3800

  5. DIGITAL TV PLATFORMS IN UK MORI CONTACTS Satellite (Sky) 29% homes (7million) Terrestrial (Freeview) 16% homes (4million) Cable (NTL & Telewest) 10% homes (2.5million) t: 020-7347 3000   f: 020-7347 3800

  6. Satellite users – younger people, men, lower income DIGITAL TV PLATFORMS IN UK MORI CONTACTS t: 020-7347 3000   f: 020-7347 3800

  7. Freeview users – older people DIGITAL TV PLATFORMS IN UK MORI CONTACTS t: 020-7347 3000   f: 020-7347 3800

  8. Cable users – typical of the rest of the population DIGITAL TV PLATFORMS IN UK MORI CONTACTS t: 020-7347 3000   f: 020-7347 3800

  9. NHS DIRECT INTERACTIVE • ‘The biggest dedicated public service on digital TV’ • Health information service in interactivearea • 3000 pages on over 500 topics, supported by images and video

  10. NHS DIRECT INTERACTIVE

  11. PARTNERS & PROVIDERS • NHS Direct (strategy, content, marketing) • DITG (lead technical partner, managed service) • Sky, ntl, Telewest, Freeview (platform providers) • BT Tower (satellite uplink & bandwidth) • Nomensa (usability) • User organisations

  12. Multi-layered design approach

  13. DEVELOPMENT OF SERVICE • Launched on digital satellite (Sky Interactive) on 16 December 2004 • Searchable local service information from end January 2005 • Interactive quizzes from July 2005 • Cable by end 2005 • Costs & benefit study for Freeview • Red button links

  14. WEB v DIGITAL TV

  15. NHS DIRECT MULTICHANNEL SERVICE

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