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NORTHWEST ENTREPRENEUR NETWORK

NORTHWEST ENTREPRENEUR NETWORK. social media strategy & roadmap NWEN mission: to help entrepreneurs succeed Client’s social media goal: to expand the reach of the organization regionally. Team 8: Mary Hubbard, Gerhardt Jarrod, Maureen Salahshoor, Barbie Stafford, Sue Thim.

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NORTHWEST ENTREPRENEUR NETWORK

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  1. NORTHWESTENTREPRENEUR NETWORK social media strategy & roadmapNWEN mission:to help entrepreneurs succeed Client’s social media goal:to expand the reach of the organization regionally Team 8: Mary Hubbard, Gerhardt Jarrod, Maureen Salahshoor, Barbie Stafford, Sue Thim

  2. Diverse Membership Member Demographics Stage of Business 28% Idea Stage 33% Developing/ prototyping/modeling 47% Bootstrapped 33% Generating Revenue 28% Seeking funding

  3. Social Media Survey Member Survey Results • 49 Respondents – 32 entrepreneur & 15 Service providers • How you spend your time each week? Entrepreneurs • Reading articles and publications – 26 (avg 5 hrs) • Personal interactions – 19 (avg 5 hrs) • Online community chats and blogs – 18 (avg 1hr) • Educational workshops & programs – 16 (avg 1hr) • Which social media channel do you find most valuable for discussions? Entrepreneurs • LinkedIn 11 • Blogs 8 • Twitter 2 • Facebook 4

  4. Member Top Info Sources When online, which THREE sites do you visit the most regularly to gather information about entrepreneurship? facebook Seattle Tech Startups http://biznik.com/ TechFlash https://www.facebook.com/ http://www.seattletechstartups.com/doku.php http://mashable.com/ http://www.techflash.com/ NORTHWESTENTREPRENEUR NETWORK http://www.xconomy.com/ http://seattletimes.nwsource.com http://twitter.com/ http://www.nwen.org/ http://www.seattle20.com/blog/ http://startupdigest.com Linkedin http://www.linkedin.com http://www.geekwire.com/ http://techcrunch.com/

  5. Measuring Success Non-Financial Metrics Dashboard Twitter • Followers • Retweets • Strength • Sentiment • Passion • Reach Blog Linkedin • No of Connections • Measurement of Group Interaction • Unique Visitors • Time Spent on Page • Sharing • Click through to video

  6. Measuring Success Financial MetricsFrequency, Reach and Yield • No of Participants Overall • No of New Participants • Cost Event Specific Metrics : Organization Wide Metrics: • No of Events per member • No of Professional Memberships • No of Regional Memberships

  7. Measuring Success Mapping Non-Financial Data to Financial Data • Establish a base line • Look for change/delta after events and social media campaigns • Consider what other factors could be creating change • Rethink Social Media that does not correlate positively with financial data

  8. Socializing the NWEN Site Add a few Social Media Components to encourage Social Media Behavior Spotlight Entrepreneur / Financial Matches Event / Learning Videos Link directly to the Blog page Member Spotlight

  9. Encourage Membership to Participate in Social Media Conversations & Activities at Each NWEN Event Incorporating Social Media Solicit active members to Tweet about the event Offer Incentive – giveaways / prizes Record brief video testimonials from attendees before and after each event to post Ask members to comment in NWEN Social Media Channels

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