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Body Wash

Body Wash . Nory Novillo. Who is leading?. Unilever counts with 63.8% display space on MLK Supercenter Walmart and Kmart have the highest display space for Unilever products Proctor and Gamble count with less shelf-space for the number of SKUs that each retailer has.

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Body Wash

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  1. Body Wash Nory Novillo

  2. Who is leading? • Unilever counts with 63.8% display space on MLK Supercenter • Walmart and Kmart have the highest display space for Unilever products • Proctor and Gamble count with less shelf-space for the number of SKUs that each retailer has. • Private Labels have less display and more SKUs

  3. Shelf Display

  4. Gross margin in dollar • ¾ of dollar margins from the product category comes from Unilever products • Private label products have higher dollar gross margins for the small amount of cases that they display

  5. Percent Gross Margins • Private Labels exhibit a higher percent gross margin across all retailers. • Sales promotions and low prices influence • Kmart portraits a 43.8432% gross margin for Proctor and Gamble products

  6. Brand Name Crosstabulation • Out of 75 SKUs, 33 were found in store one. • Unilever counts with a total of 38 SKUs • 25 for Dove • 13 for Caress • Nivea is more predominate in store number 2.

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