1 / 32

Max Spohn, Erik Sulimma , Andrei Cursaru , Christian Schmid, Thomas Caganek

Max Spohn, Erik Sulimma , Andrei Cursaru , Christian Schmid, Thomas Caganek. Content. The Product. Market O pportunities. Value chain. Corporate Structure. Economic Situation. SWOT. What is Paracelsius?. The Product. Classical thermometers.

milly
Download Presentation

Max Spohn, Erik Sulimma , Andrei Cursaru , Christian Schmid, Thomas Caganek

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Max Spohn, Erik Sulimma, Andrei Cursaru, Christian Schmid, Thomas Caganek

  2. Content The Product Market Opportunities Value chain Corporate Structure Economic Situation SWOT

  3. Whatis Paracelsius? The Product

  4. Classicalthermometers Average soldthermometers per pharmacy in oneyear: 200 Digital Thermometer Measuring time: 60-90s Measuring spots: oral, rectal, armpits  Accuracy: relatively accurate, 0,5° below actual body temperature Disadvantages: Price: 7,40-12,10€ Traditional Thermometer (without mercury) Measuring time: 3-4 min  Measuring spots: ears, forehead Accuracy: very accurate (+0,1/-0,15) Disadvantages: fragile Price: 4,50-7,00 € Infrared Thermometer  Measuring time: 3s Measuring spots: ears, forehead Accuracy: very accurate Disadvantages: earwax, position Price: ca. 36-45 € The Product

  5. Competitivesettings – but not in Austria Pacifier-thermometer 2-3 min; 7,99€ for 1 Conclusion: more of a gadget, onlyBabies Not permanent ZealForehead Thermometer 2-3 min; ca. 7,3€ for 1 Conclusion: lowaccuracy, only in the UK, „Fieberschnelltest“ FeverBugz ?min; ca. 4,7€ Conclusion: veryinaccurate, only in theUSA NexTempbyZeal 2-3 min; ca. 7,2€ for 5 Conclusion: hardlyreadable, worksbestaxillary, only in the UK The Product

  6. That‘swhat Paracelsius can do better! • disposablepatch– veryhygienic • permanent supervision – upto 2-3 dayswithonepatch • measurementduringsleep • usefulfor first-aid-kits and on journeys • Nobatteriesareneeded • Production in europe The Product

  7. CarersandTravellers will use Paracelsius Carers Parents, nurses, kindergardeners Travellers For first-aid-kits Especiallylongdistancejourneys/tripstodangerousareas Market Opportunities

  8. Professionals areenthusiasticabout Paracelsius “Paracelsius is very convenient for supervising sick toddlers. Actually one would only need the gradations red, violet, blue – high temperature, temperature, no temperature –an accuracy of 0,5°C is definitely sufficient – basically even for paediatricians.“ – Dr. Christian Gabriel, Paediatrician in Vienna “I candefinitelyimaginetouse Paracelsius, mainlybecause of its hygiene-consciousnessand easy usage. Additionallyitisconvenienttotakewith on excursionsor on theplayground – Paracelsius isalways at hand.“ – Ruth Odehnal, Head of KIT Especiallyfortravelling, Paracelsius isverycomfortabletotakewithyouinstead of a classicalthermometer. The moreoneis on theroadonlywith a backpackor on theirown, themoreimportantitistobeabletomeasureyourbodytemperature. Particularilywhentravelling in Malaria-effectedterritories a thermometeris indispensable, asfeveristheonlysymptom. – Univ. Doz. Dr. Ursula Hollenstein, DegreeforEmporiatrics Market Opportunities

  9. Customers areconvincedbytheproduct – but areprice sensitive Survey amongstmothers, fathers, grandparentsandnannieswithchildren at KIT/VIT Children (0-14 Jahre): 1,13 Mio. Estimatedmarketshare: 4,6%-----------52.000packages in year 1 Market Opportunities

  10. A consideredvaluechain Supplies Fabrication Transport andLogistics Marketing and Distribution Product Development Tasks Core Business Partners Value Chain

  11. A patchcosts 1,73€ at a batch of 100.000 in year 1 Costsfor 5 patches + ~4,15€ contributionmargin 12,80€ + ca. 30% pharmacymargin ~16,66€ +20% VAT Recommended retailpriceforonepackagewith 5 patches: 19,99€ Value Chain

  12. A patchcosts1,33€ at a batch of 500.000 in year3 Costsfor 5 patches + ~4,85€ contributionmargin 11,50€ + ca. 30% pharmacymargin ~14,99€ +20% VAT Recommended retailpriceforonepackagewith 5 patches: 17,99€ Value Chain

  13. Distribution via pharmacies in Year 1 Pharmacies in Austria 2.252 (of which1.303 arepublic) 315 publicpharmacies in Vienna Margin: about 30% 6 out of 7 pharmacieswouldtaketheproduct in theirassortment Average of 12 packagesper pharmacy at marketlaunch In addition: Average 1-2 freeas an offer Stand-updisplaysandshopwindows In case of success: 10-25 per Quarter imaginable Value Chain

  14. New salesmarketforthefuture – B2B Childcarefacilities 8322 playschools, daycarecenters etc. in Austria (of which 60% arepublic) Easy supervision of sick childrentopreventcontagion First-Aid-Kits Quick chance of bodytemperaturemeasurement Nursing andretirementhomes 893 nursingandretirementhomes in Austria Permanent supervision of thepatientswithlittle time exposure Value Chain

  15. An agressive marketing-strategy Pharmacyvisits Fairs Austropharm Pharmaceuticalrepresentative 2% commission Free testingpatches at paediatriciansandgenerealpractitioners Web appearance Gainignewdestributionpartners Customer-orientedadvertisement Shopwindowsand stand-updisplays at pharmacies Posters at practices Insertion in pharmacyjournalsand in dailynewspapers in influenza-times Value Chain

  16. Corporate structure GmbH (Ltd) Marketing and Distribution: Erik Sulimma, Andrei Cursaru Supply chainmanagement: Christian Schmid Management andFinances: Max Spohn Productdevelopment: Thomas Caganek Corporate structure

  17. Gründerfonds andCreditlinefunctionasspinal of ourFunding Funding: equity: 20.000€ aws Gründerfonds: 200.000€ Creditline: 100.000€ Crowdfunding: 50.000€ (nur bestcase) Early stageinvestment: Company foundation: 2.300€ Development: 30.000€ Registration costs: 12.500€ Patents: 4.300€ Graphicdesigner, website, advertisement: 11.400€ Economic Situation

  18. Moderate Case: 1.4 Mio. revenue in year 2 Economic Situation

  19. Break-Even Point in 2. Year Economic Situation

  20. Profit andlossstatement – normal case Economic Situation

  21. Cash Flow iscontinuoslyincreasing 2014/15 2015/16 2016/17 Economic Situation

  22. SWOT Innovative product – manyadvantagesto normal thermometers Wide market Aggressive marketingstrategy – distribution via pharmaciesguaranteesstableprice Relatively high price Heavy competition – needfortheproductneedstobecreated Productbecomes an alternative toconventionalthermometers Retail homes etc. asnewsalesmarket New distributionchannels – newtargetgroups Productis not verywellreceivedbythemarket New competitiveproducts (me2-companies) SWOT

  23. Future prospectives Expansion to Europe New shapes of thethermometer Further development of the Thermometer (phosphorescingdisplayforthenight; for extreme athleteswith different temperaturesettings) SWOT

  24. Back-up: Reviews NexTempbyZeal Feverbugz Schnuller-Thermometer

  25. Back-up: Productioncosts

  26. Back-up: officeexpenses 1.Jahr Ab dem 2.Jahr

  27. Back-up: Transport, Logistics, Storage

  28. Back-up: Vehicle- andtravelexpenses

  29. Back-up: Advertisementand Marketing

  30. Back-up: Other expenses

  31. Marketing expensesbecomemoreimportant Economic Situation

  32. Thanksto… • Prof. Tiefenbrunnerand Prof. Bauer • Prof. Marik and Mag. Theiner (Uni Wien) • Christoph Michel (BCG) • Dr. Meyer (LTS Lohmann)

More Related