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Cultivating Candidate Relationships: The Next Phase in the Evolution of Healthcare Recruitment

Cultivating Candidate Relationships: The Next Phase in the Evolution of Healthcare Recruitment. Overview. Job Boards. Print. Nurture. Social/Search. The Distant Past: PRINT. The Distant Past: PRINT. Only way to mass advertise jobs High distribution Trade journals offer segmentation.

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Cultivating Candidate Relationships: The Next Phase in the Evolution of Healthcare Recruitment

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  1. Cultivating Candidate Relationships: The Next Phase in the Evolution of Healthcare Recruitment

  2. Overview Job Boards Print Nurture Social/Search

  3. The Distant Past: PRINT

  4. The Distant Past: PRINT • Only way to mass advertise jobs • High distribution • Trade journals offer segmentation

  5. The Not so Distant Past: JOB BOARDS JobBoard.com

  6. The Not so Distant Past: JOB BOARDS • Greater scalability • Faster and cheaper than print • Reach beyond the local market

  7. The Not so Distant Past: SOCIAL MEDIA

  8. The Not so Distant Past: SOCIAL MEDIA • Connecting company brand to employer brand • Direct line of communication

  9. The Not so Distant Past: SEARCH RN job Seattle

  10. The Not so Distant Past: SEARCH • Leverage consumer behaviors • Tremendous scalability • Control costs

  11. So What’s Next?

  12. Recruitment Marketing and the Candidate Journey Yes! ​

  13. Recruitment Marketing and the Candidate Journey Talent Pool

  14. How Do We Know This Works?

  15. How Do We Know This Works?

  16. How Do We Know This Works? Forrester Wave

  17. How Do We Know This Works? • “Healthcare organizations #1 recruitment problem is they can’t find enough qualified candidates for their core clinical positions. These vacancies costs them millions of dollars spend on agency usage, OT, and search firms. The number one thing organizations can do to find talent to fill these positions faster is investing in a proactive candidate relationship management strategy.”– David Szary, founder of Lean Human Capital and Recruiter Academy

  18. But isn’t Healthcare Different?

  19. The Unreachable Candidate I’m unreachable” I am very experienced and very talented.​ I am satisfied with my current job and not actively looking I don’t know much about your organization because it is not important to me. Your employment branding is invisible to me. I won’t read your career page because I am not looking.​ I ignore your “apply now” messages ​ Myfriendsdon’t refer me I am an unreachable.​

  20. Problem 1: Hard to Reach the Unreachables The Unreachables Passive Employees Job Seekers Referrals Past applicants ATS EMPLOYMENT WEBSITE TRADITIONAL STRATEGIES

  21. Problem 2: Your Messaging is Ineffective ? !  :-( Unaware Aware Interested Candidate

  22. So it’s hopeless? I will never be able to reach the unreachables and move them down the decision process?

  23. No it’s not hopeless.Recruitment Marketing ​

  24. Reach All of the Potential Candidates The Unreachables Passive Employees Job Seekers Refferals Past applicants RECRUITMENT MARKETING

  25. Effectively Move Candidates Down the Decision Funnel ? !  :-( Not interested in a new job! Hmm, what`s this? And this?.....and this?….. Well, maybe sounds Interesting… Yes, soundsgreat! Consider me a candidate!

  26. So How Does it Work?​

  27. Moving from Unaware to Aware Trends in Nursing Free online CE courses! Great information on NursingFrom your friends at ACME Hospital​ Survey of nursing salaries Unaware Network with other nurses

  28. Moving from Unaware to Aware

  29. Moving from Aware to Interested Free online CE courses! ACME leads in Nursing Hi Mary – here is more information you might find interesting. From your friends at ACME Hospital Career advice Aware Meet our CNO

  30. Moving from Aware to Interested

  31. Moving from Interested to Candidate Hi Mary, Great new ICU RN position at ACME​ Hi Mary! Good to see you again. Can we talk about your career? Candidate Interested

  32. Recruitment Marketing Fills Your Talent Pipeline Unaware Unaware Apply Now Aware Interested Apply Now Candidate Candidate

  33. Recruitment Marketing = Evolved Recruitment The solution for proactively attracting and nurturing previously unreachable talent to build your talent pipeline.

  34. For questions and inquiries: Anthony Gentile Katon Direct 2 Landmark SquareStamford, CT 06091 914-908-5423 agentile@katondirect.com

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