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Team 5 Michael Loo May Cho Leslieann Dawkins Tien Trinh Amy Ryan

AllStar. Team 5 Michael Loo May Cho Leslieann Dawkins Tien Trinh Amy Ryan. Mission Statement.

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Team 5 Michael Loo May Cho Leslieann Dawkins Tien Trinh Amy Ryan

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  1. AllStar Team 5 Michael Loo May Cho Leslieann Dawkins Tien Trinh Amy Ryan

  2. Mission Statement • The mission of Allstar is to create quality and affordable products for the ultimate consumer satisfaction, provide a safe working environment for all employees, and increase company value for stockholders. Allstar strives to grow in our product development and pharmaceutical division as a whole and become profitable from work that satisfies consumer needs and benefits humanity.

  3. About Us • Allstar Pharmaceuticals is a leading pharmaceutical company specializing in the manufacturer of over-the-counter cold and allergy medicine. Established in 1924, Allstar develops, manufactures, and markets medicine to address the relief of cold and allergy symptoms from which our consumers suffer.

  4. Objectives • Increase value of stock • Increase brand awareness • Increase market share • Maintain customer satisfaction • Introduce new products and product line extensions

  5. SWOT • Strength • High Market Shares

  6. Strengths • High Brand Awareness

  7. Strengths • Affordable Prices

  8. Weakness • Low Sales Force

  9. SWOT (Cont’d) • Opportunities • Allround is the only four hour multi-symptom liquid over the counter medication    • Introduction of a line extension product: Allround+ • Introduction of a new product: Allright

  10. New Products Allright Allround+ Allround Allright Allround Allround+

  11. SWOT • Threats • More competitors that compete with our products

  12. Marketing Activities • Net Income & Stock Price

  13. Advertising & Brand Awareness

  14. Market Share based on Sales

  15. Product Satisfaction

  16. Lessons Learned • Utilized marketing surveys sooner • Increased sale force earlier to further push our product

  17. Better money management on our products Concentrated more on market demand rather than competitor’s price Lessons Learned (Cont’d)

  18. Questions

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