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ROSS DRESS FOR LESS

ROSS DRESS FOR LESS. 1 http://tellepsen.com/images/largepictures4popups/Retail/RossDressforless.jpg. Hilari Pauk Lavanya Nolan Rachel Gomez. Men and women, ages 16-65 Annual income $20,000-$50,000 Usually located in suburban areas Hedonic shopper Bargain shopper. Target Market.

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ROSS DRESS FOR LESS

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  1. ROSS DRESS FOR LESS 1http://tellepsen.com/images/largepictures4popups/Retail/RossDressforless.jpg Hilari Pauk Lavanya Nolan Rachel Gomez

  2. Men and women, ages 16-65 Annual income $20,000-$50,000 Usually located in suburban areas Hedonic shopper Bargain shopper Target Market

  3. Intratype competitors: TJ Maxx and Marshalls Intertype competitors: Kohl’s and Burlington Coat Factory Off-price retailer Offers competitive brands and labels at strong discounts Competition & Retail Market Strategy

  4. Opportunistic buying strategy Wide variety, limited assortment Located in strip centers and malls in suburban areas Use an informational website Only brick-and-mortar stores http://www.rossdressforless.com/ Retail Mix Analysis

  5. Grid layout for cost efficiency Use inexpensive displays including metal racks and gondolas Clearance is in the back of each merchandise category Uses style/item presentation Crowded and disorganized Store Layout, Design & Presentation

  6. Ross: Grid Layout Free Form Layout 3https://secure.pocatelloshops.com/photos/archive/2007-02-02/rossdressforless.jpg

  7. Uses an everyday low pricing strategy Predominant advertising methods: Television, word of mouth and the internet Understaffed and unknowledgeable staff Good parking and return policy, large fitting rooms, restrooms provided Price, Marketing & Customer Service

  8. Strengths: Pricing strategy Wide variety of merchandise Weaknesses: Customer service Merchandise presentation Strengths & Weaknesses

  9. References 1.Projects:retail. (2004). Tellepsen Builders. Retrieved November 25, 2007, from http://tellepsen.com/images/largepictures4popups/Retail/RossDressforless.jpg 2.Photos archive. (2007). Idaho State Journal. Retrieved November 25, 2007, from https://secure.pocatelloshops.com/photos/archive/2007-02-02/rossdressforless.jpg

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