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CEO Forum, 2010 how do we grow exports?

CEO Forum, 2010 how do we grow exports?. Phil O’Reilly, CEO BusinessNZ Sir Ken Stevens, Chair, ExportNZ Catherine Beard, Executive Director ExportNZ. AGENDA. An overview of the economic data What the experts think What Government/Export NZ is doing What you think – discussion

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CEO Forum, 2010 how do we grow exports?

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  1. CEO Forum, 2010how do we grow exports? Phil O’Reilly, CEO BusinessNZ Sir Ken Stevens, Chair, ExportNZ Catherine Beard, Executive Director ExportNZ

  2. AGENDA • An overview of the economic data • What the experts think • What Government/Export NZ is doing • What you think – discussion • Results: What you can do • Results: What we can do • Results: What Government can do

  3. Background on NZ economy • 4 million people • GDP - $NZ 170 billion • Origins of GDP: • Agriculture & mining 4.6% • Industry/Manufacturing 26.9% • Services 68.5%

  4. Nation of small businesses • 97% of firms are small (< 20 staff) • These account for 31% of all employees. • 0.5% of firms are large (>100 staff) • These account for 47% of all employees.

  5. World trade policy matters to NZ • NZ contributes around 0.2% to world GDP (one fifth of one percent)….BUT • NZ is responsible for around 35% of world trade in dairy products….. • Largest exporter of premium grade apples. • Largest share of international trade in sheep meat. • Large exporter of mutton, beef and venison.

  6. Manufacturing

  7. Services

  8. Internationally • World economy improving. • International Monetary Fund (IMF) forecasting growth of around 4 % for 2010 and 2011 BUT…International recovery remains mixed. • Emerging markets, led by Asia continuing to show robust growth. • Advanced Western economies, in general, remain sluggish AND still heavily dependent on government fiscal stimulus packages. • Question mark remains over how private sector will respond as Governments progressively remove stimulatory packages? • Future direction of international commodity prices? • Emissions Trading Scheme/Carbon Tax? • Supply and cost of capital?

  9. Issues for NZ Inc.. Significant number of issues affecting NZ, including: • Low GDP per capita – 22/30 in OECD • Labour productivity – 22/30 in OECD, < 1985 • Export of goods – 50/54 IMD Wld Competitiveness • Down from 15 to 20 in world competitiveness rankings • GDP per capita 27% below Australia.

  10. On the plus side…… • NZ rode out the financial crisis better than most, according to the IMF due to; • Strong demand from fast growing Asian markets • Robust Australian economy • Flexible exchange rate • Absence of a banking crisis • Significant and effective monetary policy easing

  11. On the plus side….. • NZ very innovative – ranked 6th for patent registration out of 54 countries (can we commercialise it though?) • Low inflation • Least corrupt and most peaceful country on earth • Sound social and legal framework • Good quality higher education • Rank highly on ease of doing business and having an open economy (World Economic Forum)

  12. Challenges • Geographical isolation • Small domestic market = small firms • Small firms = lower economies of scale • Lower productivity • Harder to attract and retain best human capital • Lower investment in R & D • Hard to attract investment.

  13. Government Activity Infrastructure Government Reform Skills Tax Innovation and Industry Assistance Regulation

  14. More of… Joining up research and industry Industry related activity ( e.g. high tech manufacturing and services, minerals) Tax and welfare reform Infrastructure spending Capital markets reform/ compulsory super?

  15. More of… FTA’s NZTE pointing at established firms in more bespoke ways Partner programs for the smaller and less sophisticated Links between NZTE and Science “NZ Inc” strategy (India first)

  16. Don’t Expect… Exchange control Subsidies Winner picking Small sums to lots of businesses

  17. The Three B’s

  18. The 3 A’s What Makes a Good Exporter? A A A A spiration - a strong desire to achieve A ttitude - the way a person views something A wareness - having knowledge of …

  19. Go for Growth …. Windfall revenue + 33% - now what? • skills • capital • resources • Bring it on !!

  20. Goals ….

  21. Getting there …. • What’s missing? • Strategy - plan - budgets • Processes - documentation - IP • Skills - Technique - knowhow • Distribution/delivery chain • Networks - relationships

  22. Strategic direction ….

  23. Build a winning team …. • Org chart / structure / teams • Job descriptions • KPI’s – quantifiable - measurable • Contracts fit for task • Performance reviews • Feedback - rewards - incentives

  24. Market Leading Principles …. • A winning strategy • Seek & get buy-in • Market led product development • Collaborate for synergy • Build enduring relationships

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