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November 2005 Welcome to … Interactive Mobile TV Perspectives on today and the future

November 2005 Welcome to … Interactive Mobile TV Perspectives on today and the future Dr Walter Tuttlebee Executive Director, Mobile VCE. Mobile VCE (Virtual Centre of Excellence) Working for & with the Global Industry. Regulators. Handset Mfrs. Convergent Industry. Shared Future

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November 2005 Welcome to … Interactive Mobile TV Perspectives on today and the future

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  1. November 2005 Welcome to … Interactive Mobile TV Perspectives on today and the future Dr Walter Tuttlebee Executive Director, Mobile VCE

  2. Mobile VCE (Virtual Centre of Excellence)Working for & with the Global Industry Regulators HandsetMfrs Convergent Industry Shared Future Visions TelecomOperators VCE Industry Steering Groups Enabling Research Research Teams Industry Growth InfrastructureMfrs Component,Software, …

  3. Long-term, world-class, shared-cost research Defined & steered by the world’s leading mobile companies Supported by Undertaken by the UK’s leading mobile research Universities

  4. Setting the Scene • Why Mobile TV ?

  5. Why ? • What are the Drivers ? • Continuing search for market growth • New revenue streams, new applications, maybe ‘Content Is King’ ? • TV looks like the ‘killer app’ • “250m customers in 2010” (ABI Research) • “80% of consumers would >$15 US/m”-Vodafone/Nokia survey (Germany) “40% of subscribers interested”-Sony Ericsson survey • Varying Views… • “A completely new range of handset & infrastructure products” - manufacturer • “I want to keep control of my core content” – today’s broadcaster • “An opportunity to secure new revenue streams” – today’s TV broadcast distribution player • “I’m not sure I want all my customers standing watching TV on their phones instead of making phone calls” – mobile operator

  6. Who, What, Where ? Different Approaches • Korea - DMB • Digital Multimedia Broadcasting • Extension of Eureka 147 DAB • Commercial Service • One of the 9 Growth Engines • Europe - DVB-H • Standardisation Complete • Various Trials - Berlin, Oxford, Paris • Diverse Spectrum Regulation • USA • Qualcomm MediaFLO • Nationwide spectrum

  7. Business Models - Interactivity • Two Industries – Two Cultures • Very Different Industries • Telecom Operators & Broadcasters have very different backgrounds, assets, experience and expectations • Perspectives on Converged Services • Both industries for some time have believed broadcast-telecom convergence offers significant new revenue streams • Neither wishes to release valuable own resources • Both want to ‘own the customer’ ! • Fundamental Lack of Trust in many countries • Options for Mobile TV • Go it alone, Joint ventures, or Interworking • This has shaped our own philosophy • Everyone can benefit, without delaying the market • Interworking - a different approach for every deal or common standards that work for all ?

  8. Today’s Programme • Industry Perspectives • Manufacturer & Operator Views • LGE, Philips, Vodafone, NEC • Multimode Terminals • Efficient Software Architectures & Algorithms • Prof Steve McLaughlin, Edinburgh LUNCH • Interworking Mobile & Broadcast Networks • To deliver enriched services • Industrial Chairman: Richard Egan, Thales • Lead Researchers: Paul Pangalos, Kings College Haitham Cruickshank, Surrey • Demonstration: • Overall Functional Demo Today • Level 2 Demo also available (in the UK)

  9. Thank you ! For further information please contact: Dr Walter Tuttlebee E-mail: walter.tuttlebee@mobilevce.com Tel: +44 1256 338604 WWW: www.mobilevce.com

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