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Technology: Value Creation and Innovation

Technology: Value Creation and Innovation. Andrew Kent Strategic Opportunity Manager Emerging Solutions Group Sprint. Sprint/M2M Accolades. #6 of America’s 500 Greenest Companies (only telecom in top 50) – Newsweek (Oct. 2010).

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Technology: Value Creation and Innovation

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  1. Technology: Value Creation and Innovation Andrew Kent Strategic Opportunity Manager Emerging Solutions Group Sprint

  2. Sprint/M2M Accolades • #6 of America’s 500 Greenest Companies (only telecom in top 50) – Newsweek (Oct. 2010) We continuously receive recognition and awards from leading third party analysts Listed on the 2011 M2M100, a list of the most innovative technology providers of M2M and connected devices – Connected World Magazine In honor of Sprint’s leadership in M2M, the CDMA Development Group (CDG) awarded Sprint the 2011 CDG Industry Achievement Award for Operator Leadership Sprint ranks #1 in overall satisfaction for wireless voice and data services among large business customers - Yankee Group U.S. Carrier Satisfaction Survey, 2010 • Sprint is unbeaten among major wireless carriers for customer satisfaction and is the #1 most improved company in customer satisfaction, across all industries, over the last three years– American Customer Satisfaction Index (May 2011)

  3. Why is M2M Important? “M2M represents the single biggest opportunity for the wireless industry in the next decade.” - Yankee Group 4/2001 • “M2M is the greatest growth opportunity we have in our industry” • Dan Hesse11/2010

  4. M2M Touches Lives Everywhere Health Care • Remote monitoring • In-home care • Weight management Transportation • Fleet management • Fuel & green benefits • Safety & convenience SmartGrid • Energy efficiency • Smart Meters • Electric vehicle charging Education Security Retail • Surveillance (real-time & recorded) • Asset tracking & protection • Collaborative & personalized learning • Anywhere, anytime access • ATM/POS • Kiosks • Digital Signage

  5. M2M: Thinking Outside the Phone 6

  6. Sprint is Your ONE Partner for M2M Open • Open M2M Collaboration Center • Open Device Initiative • Open Business Models NeTWORK • 4G Leadership and Network Choice • Network Vision: Multi-mode Platform • LBS Leadership & Network of Partners Execution • Dedicated and Trusted M2M Team • Sprint Command Center • Proven Experience and Support

  7. Sprint M2M… Open MindsOpen PlatformsOpen Possibilities Learn more at Sprint.com/m2m

  8. Tracking what matters most – people and valuable assets • Founded: 2004 in Atlanta, GA • Customers: Government, Enterprise, and Consumer • Solution: LBS tracking solutions for safety and security • Pre-built track and trace applications • Platform for custom tracking solutions • Web-based software at the core • Compatible with any tracking device • 24/7 Support and Monitoring • Approach: Partner with Brands and Channels • “Powered By Omnilink” • Trusted LBS expert to bring solutions to market

  9. Omnilink Customer Segmentation • Judicial • Leading technology in the Offender Management sector • Cost for electronic monitoring is 4x to 8x less than jail • Serving over 250 agencies directly and through resellers • Personal Tracking • Targeting children, seniors, pets, and personal valuables at risk • Promoted and distributed by trusted brands and channels • Exclusive LBS platform for: • Enterprise Tracking • Corporate customers needing tracking solutions for employees & assets • ROI driven for Loss Prevention and Productivity gains

  10. Omnilink’s View of M2M (Track and Trace) • We’re getting there…. • Market Perspective – Exciting to see the focus on M2M and high growth expectations • Network Operators- Encouraging to see operators are organizing and prioritizing M2M • New Business Models- Kindle is one of the best example of creative ways to push M2M • Work to be done for scale (Opportunity)…. • Customers- Long sales cycles. Try before you buy seems to be the norm. • Developer Perspective – Still too much “custom” work to deliver complete solutions • Devices are Key- Often drives the sale and not enough “Off the shelf” hardware • Service Delivery- Many complex components need to come together for a solution

  11. Key Message: Delivering M2M Tracking is Complex “AT&T, Omnilink Systems, Verizon positioned themselves as one-stop shops, offering an end-to-end enablement process…” Frost & Sullivan, 2010 Hardware Network Many Device Options Embedded Code Relevant Sensors Power vs. Size • Wide Area • Near Field • Cost/Capability • Faster time to market • Lower cost of service • Greater reliability • Single point of accountability (Software) Integration Custom Features Fulfillment 24/7 Support Live Monitoring Billing Services

  12. Making Business “Sense” Full Service Provider Off-the-shelf solutions that enable in transit visibility and situational awareness of high value cargo. Patented & Award Winning Technology Manufacturer of SENTRY FlightSafe™ with Aircraft Detection and Automatic Radio Suppression DHL Innovation Award Accepted by Commercial & Cargo Airlines

  13. Single Platform for All Modes of Freight & Products Mode of Transit: Air Cargo • Ground • Intermodal • Ocean Sensors: Temperature • Pressure • Light • Humidity • Vibration • Motion • Acceleration • GPS

  14. M2M Evolution: Are We So Different? History shows that User Experience Demands the Innovation of Hardware. M2M has long been about the device, but evolution is about the “app.” From Data Reporting and Logging to Event Sequencing From Tracking and Monitoring to Business Intelligence From Visibility to Business Process & Workflow Efficiency

  15. Automating & Assisting Operating Procedures When complexity in a process exits, there’s opportunity to innovate. Global logistics processes, forward and return Packaging requirements, product sensitivities, and quality assurance needs Risk mitigation and risk management Virtual management of operating procedures and supply chain integrity

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