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What’s in a Name?

What’s in a Name?. Assessment of Marketing and Operations at. What’s in a Name?. The Company Marketing and Operations Recommendations. What's in a name? that which we call a rose By any other name would smell as sweet; So Romeo would, were he not Romeo call'd,

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What’s in a Name?

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  1. What’s in a Name? Assessment of Marketing and Operations at

  2. What’s in a Name? • The Company • Marketing and Operations • Recommendations

  3. What's in a name? that which we call a rose By any other name would smell as sweet; So Romeo would, were he not Romeo call'd, Retain that dear perfection which he owes Without that title:--Romeo, doff thy name; And for that name, which is no part of thee, Take all myself. Romeo and Juliet (II:ii) Sir Frank Dicksee“Romeo and Juliet” (1884)

  4. Chairman Chief Operating Officer IT Director Product Manager Customer support Suppliers Software Developers (5) Support team (8) The Company: NetIdentity Organizational Chart • Protects name domains for use by many people • Product-focused • Premium value and pricing • Email, Webhost, Blogware, Advertising • 15,000 US Surnames • 90,000 Users • Ongoing product enhancements • Technology integrator

  5. Demonstration

  6. Mr. Pinstripes The Users 22% Mike’s Mom 15% Propeller-head 45% • I want something memorable on my business card • My email supports my personal brand • I carry a Blackberry • My family got me this account • I use email to stay in touch with my kids and friends • I left my old email provider because of all the porn spam • I research my family history • I read the email routing headers • I often suggest service enhancements to tech support • I use all your features • I’m online day and night

  7. Richly Featured Personalized Compatibility Lots of Storage Security Blackberry IMAP/POP Email to Email Spam Filtering The Value V = ( Q + T + F + I ) / P Any Time Any Place Willing to Pay Latest Whiz-Bang Quickly Implemented Service / Support

  8. The Competition

  9. Managing Technology and Process to Deliver the Value

  10. Post- Purchase Behavior Recognize Opportunity Search for Information Evaluate Alternatives Purchase Decision Operations and the Customers’ Buy Cycle 75% renew annually. They and others buy more features, refer friends, etc. “It would be cool to really personalize my email or even have my own name be a web site.” 5,000 of those select an available personalized email address 150,000 people each day type one of our names into a browser 30 decide the price is right for the value and sign up Customers Welcome email, upsell, process renewals, continuous tech support NetIdentity Display options, features, payment requirements Set up the account and billing processes Serve up “landing pages” and redirect to NetIdentity

  11. Recommendations • Improve focus on visitor-to-customer conversion rate • Expand email distribution channels • Closer relationships with suppliers • Mitigate technology risks • Formalize new service rollout process

  12. eric@bru.net john@chisholm.com francis@TheRyans.com chad@bertram.net Question and Answer mark@markkester.com michael@jordan23.org soren@schoultz.org lynda@goodrich.com rhonda@rodriguez.org jill@terry.net ajay@chankramath.com chris@TheLanes.com thomas@omitchell.net john@johndollard.com gregnash@crocodiledundee.org steve@lawrence.net chris@baron.net lawrence@drees.net ernest@bray.net mike@buckheit.net mark@hagan.com peter@Arnold.net christopher@johnston.net laura@cox.org johan@hove.net eric@ericnoren.com mick@bryant.net lawrence@godwin.net kathleen@kathleenbollard.com mark@hagan.net michael@park.net angie@flachman.org yu@patty.com sue@keaveny.org sue@suejohnson.net joe@joenimmons.com timothy@moehlenpah.com yts@nemba.net

  13. Brigitte Liabeuf, Fougeroux de Bondaroy, L'Art du coutelier en ouvrages communs(1763) [Manufacturing Knives]

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