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@ AliElsehety , @ MehruSheikh , @ ValerieTan , @ MatthewTran

@ AliElsehety , @ MehruSheikh , @ ValerieTan , @ MatthewTran. How are businesses using Instagram ?. Most active brands on IG (by followers). Starbucks – 1,040,923 followers Burberry – 630,468 followers Red Bull – 516,793 followers Free People – 474,657 followers

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@ AliElsehety , @ MehruSheikh , @ ValerieTan , @ MatthewTran

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  1. @AliElsehety, @MehruSheikh, @ValerieTan, @MatthewTran

  2. How are businesses using Instagram?

  3. Most active brands on IG (by followers) • Starbucks – 1,040,923 followers • Burberry – 630,468 followers • Red Bull – 516,793 followers • Free People – 474,657 followers • Adidas Originals – 367,884 followers • Playboy – 268,403 followers • NFL – 201,083 followers • General Electric – 134,774 followers • L.A Clippers – 72,169 followers • Target Style – 58,917 followers • Sharpie –49,752 followers

  4. Successful Businesses embrace Instagram. • Embraced by companies with high media presence. • Used to tap into the “younger crowd” (businessjournal.com). • Great platform for emerging companies. • Free advertisement, spread “word of mouth”. • Use creativity to showcase products – a picture’s worth a thousand words. • Use of “IG celebrities” and clever memes. • Gain brand recognition by having a relatable and engaging page. • Invite IG celebrities to “ do a shout out” for the page. Mainly for emerging companies. • Provide followers exclusive benefits. • Boost followers, who will rave about the page. • Opportunity to make a one on one connection with customers. • Promotion of new products for well established companies. • Dortios – new product launch, show scandal – new season announcement. • Show off company’s community involvement. • Brag about company sponsored events for non profit organizations.

  5. Dangers of Instagram • More businesses started checking potential employees Instagram • Possibility of getting arrested • Possibility of angering groups of people • Possibility of losing credibility • Possibility of losing half of your fan base

  6. Tips to using IG effectively:

  7. YOUR BRAND • Know how you want to represent yourself and how you want to be perceived; where is it going? What do you like to do? • Embed Instagram on your company website or blog. • Link your Instagram account to other social media. • The 80/20 rule- 20% your business, 80% related to your business but not your business specifically. • Sneak peeks/previews of products- get your audience curious. • Quantify and Qualify- use image analytics to identify images and videos that resonate with your fans and followers (i.e. curalate, blitzmetrics) • Fun Fact: In the first eight hours of Instagram Video’s existence, more than a year’s worth of video content was uploaded!!

  8. YOUR FOLLOWERS • Ultimately, your followers want a behind-closed-door access to your brand/business. • Engage your followers: photo contests, hash tag communities (relevant to your industry), rewards.http://www.youtube.com/watch?v=BYQL6-3Q8LI • Show your followers you care- Follow back and comment back! • Relatable content. • Quality images- your best image, not any image found. • Show your human side. • Document business and fun images: “Take advantage of the increased real estate you have with the Instagram web page to tell a story with the images.”(Sprung,13)

  9. POTENTIAL REWARDS Low-Cost Marketing Strategy Free app Advertise Source to Receive Feedback Audience can freely comment to complain or advise which gives knowledge to the business on how to improve Stay Relevant Against Competition With the growing increase in popularity of social media, it is imperative to not fall behind “From January 1, 2013 to date, Instagram has demonstrated median increases of 7% in both subscribers per month and fan/follower engagements per month. “ (PR Newswire)

  10. POTENTIAL REWARDS Raise Awareness for your Business Likes Followers Trending hash tags Customer Interaction How-to videos Promotions Contests Behind the scenes Revenue Growth “If a company has a visual product to sell and it's currently not on Instagram, that company is missing out on significant brand awareness and revenue." (PR Newswire)

  11. References: • http://adage.com/article/news/short-form-video-vine-instagram-social-video-sharing/291324/ • http://smallbiztrends.com/2013/09/using-instagram-for-business.html • http://socialmediatoday.com/constance-aguilar/1200766/Effective-Instagram-Marketing • Griffith, Erin. "How One Founder Used Instagram Likes To Earn $500K In New Business." Fortune.Com (2014): 1. Business Source Complete. Web. 24 Feb. 2014. • Handley, Ann. "6 Reasons Why Vine and Instagram Videos Are Great For Your Business." Entrepreneur Media, Inc.. 29 Oct 2013: 1. page. Web. 24 Feb. 2014. <http://www.entrepreneur.com/article/228263>. • Hemley, Debbie. "26 Tips for Using Instagram for Business."Social Media Examiner. 10 Sep 2013: 1. Web. 24 Feb. 2014. <http://www.socialmediaexaminer.com/instagram-for-business-tips/>. • PR, Newswire. "SumAll Statistics Show Instagram Is Most Effective Social Media Platform For Businesses In 2013." PR Newswire US 06 Dec. 2013: Regional Business News. Web. 24 Feb. 2014.

  12. References(cont.) • "Instagram." Web log post. For Business. N.p., n.d. Web. 28 Feb. 2014. • Parkin, Lisa. "How to Use Instagram for Business: Stop Talking and Listen." The Huffington Post. TheHuffingtonPost.com, 25 June 2013. Web. 28 Feb. 2014. • Austin, Christina. "These 20 Brands Have Mastered The Use Of Instagram." Business Insider. Business Insider, Inc, 10 Jan. 2013. Web. 1 Mar. 2014. • http://petapixel.com/2013/02/01/teen-arrested-for-bullying-others-using-hurtful-instagram-photos/ • http://www.dailymail.co.uk/news/article-2552900/Alabama-high-school-student-posts-selfie-DEAD-body-school-trip-university-biology-department.html

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