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Small Firm solutions: Web Marketing. By: Elizabeth Stringer, Raquel Ramirez, Brian Palumbo, and Jessica Flammer. Issues with firm’s website. Has not been updated in 2 years No compelling content No billing or pricing information No biographical information
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Small Firm solutions: Web Marketing By: Elizabeth Stringer, Raquel Ramirez, Brian Palumbo, and Jessica Flammer
Issues with firm’s website • Has not been updated in 2 years • No compelling content • No billing or pricing information • No biographical information • Basically recitation of written brochure
Solutions • Increase Google ranking • Sign up for Google Places (and it is free!) • Create an information rich website • Increase content like biographical information or legal articles • Think about search terms that people use to find law firms and use those in the text of website • Add videos, photos, and links to make it more interactive and entertaining • FAQ section • Links to Social Media Websites (that we join)
Solutions continued • E-mail address snatching • To access content ask for name and e-mail before showing the content • Incentivize newsletter sign-up by placing it on website • E-mail out updates in the law and include a call to action
Priorities, Priorities, priorities • Put content on the website • Register for Google Places • Hire an intern to manage website updating • Newsletter and e-mail snatching
Why sign on? • ¾ of Americans will be on the Internet in 2012 • 78% of Internet users conduct product research online • 57% of businesses have acquired a customer through their company blog/newsletter • Technology is the difference between success and failure in today’s economy