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Time for mobile advertising is NOW!!

Time for mobile advertising is NOW!!. Planet 9 d.o.o. Vojkova 78 1000 Ljubljana Slovenija - David Smolnikar Com m ercial and Marketing Division Marketing Department Director david.smolnikar@planet9.si T + 386 1 47 28 517. What is mobile marketing?.

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Time for mobile advertising is NOW!!

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  1. Time for mobile advertising is NOW!! Planet 9 d.o.o.Vojkova 781000 LjubljanaSlovenija-David SmolnikarCommercial and Marketing Division Marketing Department Directordavid.smolnikar@planet9.siT + 386 1 47 28 517

  2. What is mobile marketing? • Mobile messaging (SMS, MMS)(personal data, opt-in, targeted) • Bluetooth marketing (limited location, anonymous) • Location based marketing (opt in, location via mobile operators, GPS) • Mobile mini sites (dedicated mobile mini sites) • Mobile content sponsorship(sports, entertainment, in game) • Mobile display advertising (banners on mobile portal) !

  3. from listening to looking The mobile evolution Voice SMS MMS, WAP (data traffic) mobile WEB

  4. Mobile display advertising • Creative advertising possibilities • Reachable to all mobile users • More adoptable • Very fast to produce • Free data traffic • Familiar users experience • Better results OFFPORTAL ONPORTAL

  5. ON portal example

  6. OFF portal example disclaimer

  7. Those who are targeting: • young population (15-19) • young at heart (30-39) • Those who advertise already on the internet WEB PRINT TV Guide for mobile advertising(1/4) Which clients? Source: Quantitative internet analysis, Valicon, 2008, n=903

  8. Guide for mobile advertising(2/4) How to present? • State reach numbers • Mention CTR • Be simple • Be graphical • Present case studies • Lend them a mobile phone • Find mobile content that would be useful to them in spare time

  9. Those that include elements of … Are based on WEB micro sites Guide for mobile advertising(3/4) Which campaigns? Those that target mobile users Source: Quantitative internet analysis, Valicon, 2008, n=903

  10. Guide for mobile advertising(4/4) Which advertisers?

  11. Cases of mobile advertising www.mobiadnews.com

  12. Case study:WHERE ARE THE BEST SEATS IN TOWN? • Agency: Luna TBWA Slovenia • Client: Renault Nissan Slovenia • Goal: With a mystery question Nissan creates a introduction into Nissans image campaign that intends to focus or change the perception of sitting and car seats • Realization: voting for the best seat on the web page www.najsedezi.siAND on mobile portal that is reachable via SMS or mobile banners • Communication channels: print, outdoor, TV, internet, mobile portals (Planet, Vodafone Live!) • On web or mobile mini site the users could: • Participate in the prize winning quiz that could win them the best concert or event ticket • Participated in an additional prize winning game if they gave some personal data (type of car they are driving, age and email) • Apply for a test drive at all dealers in Slovenia

  13. Case study:WHERE ARE THE BEST SEATS IN TOWN? • Simple idea • Simple design • Interactivity • Classical media • Connected to music and entertainment Result: 15 % more interactions with the campaign by adding the mobile media

  14. Mobile portals in the region

  15. Conclusion • It’s a fact that mobile advertising will evolve – faster than internet • Impressive CTR and reach numbers • Agencies are aware • Clients are open to new channels • Mobile operators are ready • Measurement is available and more accurate • More & more case studies are emerging • Google’s Eric Schhmidt announced bigger revenue from mobile than internet advertising. Time to include mobile advertising in the marketing budgets is NOW!!

  16. Visit SEMPL mobile portal Send SEMPL to +386 51 630 630 You will also receive FREE SMS alerts during the festival

  17. Thank you ... David SmolnikarCommercial and Marketing Division Marketing Department Directordavid.smolnikar@planet9.siT + 386 1 47 28 517

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