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Ecommerce Trends in 2018

According to The Statistics Portal, “In 2018, global retail sales of E-commerce are expected to generate about 653 billion U.S. dollars.” But no online retailer can retain customers and boost sales in the digital age without delivering optimal customer experience.

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Ecommerce Trends in 2018

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  1. Ecommerce Trends in 2018

  2.  According to The Statistics Portal, “In 2018, global retail sales of E- commerce are expected to generate about 653 billion U.S. dollars.” But no online retailer can retain customers and boost sales in the digital age without delivering optimal customer experience.  They must upgrade their ecommerce websites to deliver richer user experience across browsers, platforms, and devices.  At the same time, the online retailers must leverage analytics to shorten customer journey and personalize customer experience based on real-time data.  The ecommerce business owners even need to adopt the emerging trends without any delay to boost customer experience while reaping benefits of being an early adopter.

  3. 4 Ecommerce Trends Online Retailers Must Adopt in 2018 1) Mobile Optimization The number of customers switching from brick and mortar stores to web stores has been increasing consistently. But a large percentage of customers access ecommerce websites on their smartphones and tablets.  Several studies even suggest that customer spend most of their digital media time on mobile apps. Hence, no enterprise can make its ecommerce website popular without delivering optimal customer experience across varied mobile devices and platforms.  The online retailers have to adopt new website development technologies to make their ecommerce websites deliver personalized user experience like mobile apps. Also, they need to test the ecommerce websites thoroughly with various devices, browsers, and platforms. Many online retailers even explore ways to make their ecommerce websites standout the crowd by delivering optimal mobile customer experience.

  4. 2) Personalized Customer Experience  In addition to optimizing mobile experience of customers, it is also important for online retailers to focus on personalizing customer experience.  The big data solutions enable online retailers to gather real-time customer data from varied sources consistently. At the same time, the retailers can use business analytics to gather customer insights based on the real-time data.  The business analytics solutions even help web store owners to understand interests, preferences, purchase cycles, and buying habits of individual customers. The online retailer can take advantage of the actionable insight to personalize customer experience.  At the same time, the actionable insights will also help the web store owners to reduce shopping cart abandonment rate.

  5. 3) Photo Shopping  A steady increase is being noted in the volume of image activated search. The mobile devices even make it easier for modern customers to perform image analysis automation.  A customer can use his smartphone or tablet to take picture of an object and gather information about the product based on the picture. Many leading ecommerce websites even make it easier for customers to gather information about a product through images by providing robust visual search tools.  A customer can use the visual search tools to gather information about a product based on pictures captured by him and pictures found in the internet.  Many online retailers have announced their plan to enable photo shopping by providing advanced visual search tools to customers.

  6. 4) Reduced Delivery Time and Cost Many online shoppers nowadays abandon shopping carts if the ecommerce website does not convey shopping options and cost clearly.  The online retailers have to explore ways to curtail both shipping time and cost to boost customer experience. Leading online retailers have already started experimenting with drones to accelerate product delivery.  Despite reducing product delivery time significantly, the drones increase product delivery cost. On the other hand, the retailers can easily curtail shipping time and cost by allowing customers to place orders online and pick the items up from a physical location. Many online retailers will integrate in-store and web store experience to reduce both shipping time and cost.  ilers to predict the upcoming trends in ecommerce by analyzing real-time customer data.  The online retailers must adopt the emerging trends without any delay to meet the expectations of both current and future customers. They need to implement these during eCommerce application development phase to get the best results.

  7. Content Designed By: Mindfire Solutions

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