Essentials of Magento Business Intelligence

2.  The themes and plug-ins provided by Magento make it easier for developers to build robust ecommerce websites based on varied business needs.  The developers even have option to choose from both free and commercial editions of Magento.  The popular ecommerce development platform further makes it easier for enterprises to take informed business decisions by providing a complete analytics platfor? — Mage?to Business Intelligence. Magento Business Intelligence was earlier known as Magento Analytics.  In 2017, Magento announced Magento Business Intelligence after acquiring a leading business intelligence software provider — RJMetrics.

3. Magento Business Intelligence enables web store owners to create a cloud-based data warehouse by unifying varied data sources. At the same time, the unified data warehouse makes it easier for enterprises to explore growth opportunities by analyzing customers, products, and promotions. At the same time, the reporting tool provided by Magento Business Intelligence makes it easier for online merchants to assess performance of their online stores by generating over 100 reports. The tools provided by Magento Business Intelligence even help entrepreneurs to convert their online stores into data-driven organizations.

4. Understanding Essential Aspects of Magento Business Intelligence Create a Unified Data Warehouse While using the ecommerce platforms, online merchants can use Magento Business Intelligence as a robust data warehousing tool. They can use Business Intelligence to set up a single and unified data warehouse in the cloud. Business Intelligence even enables users to create the data warehouse by unifying a wide range of data sources — file uploads, Google Analytics, Facebook Ads, Google eCommerce, Amazon Redshift, SalesForce, custom API integration, and several relational and non-relational databases. The cloud- based data warehouse makes it easier for online merchants to create a data hub and perform cross-source data analysis.

5. Use Data-Driven Dashboards The merchants using Magento Business Intelligence Pro can avail a number of pre-built dashboards. They can even customize the dashboards according to their precise needs. The dashboards make it easier for online merchants to access and view data collected from varied sources through a single interface. The merchants can even customize the dashboards based on a number of ?etrics — first time vs repeat orders, first time vs repeat revenue, one time customers, average duration between orders, and repeat order probability. Hence, they can view the information required to boost digital marketing campaigns or take informed decisions.

6. Create and Update Reports The dashboard provided by Magento Business Intelligence enables users to access over 100 out-of-box reports. Hence, the online merchants can easily monitor and assess performance of their web store by creating custom reports based on the appropriate metrics. At the same time, they can update and customize the existing reports without putting extra time and effort. The business analytics tool updates the reports created by merchants updated. The merchants can access the updated reports without any hassle or delay. Also, they can make changes to the existing reports in just a few clicks. These options even enable online merchants to generate, customize, and update reports without being proficient in database programming.

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