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Nowadays, users spend a large percentage of their digital media time on mobile apps. Likewise, mobile eCommerce sales have already exceeded desktop eCommerce sales in a number of countries including UK and Japan.
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Important Mobile App Features Which Might Be Missing in Your Mobile App
Nowadays, users spend a large percentage of their digital media time on mobile apps. Likewise, mobile eCommerce sales have already exceeded desktop eCommerce sales in a number of countries including UK and Japan. But several studies show that a large percentage of users abandon mobile apps after one use.
Also, they spend most of their digital media time on five specific apps. Each user still has option to choose from a large number of similar apps. While developing a mobile app, you must focus extensively on meeting the needs of users and enhancing user experience to keep the app relevant and profitable.
Your mobile app strategy needs to implement the latest mobile app development technologies and trends. At the same time, you need to choose the important mobile app features to meet the needs of users, keep them engaged, and beat competition.
Important Mobile App Features Essential to Make Your Mobile App Successful Simple User Interface While making the mobile app development strategy, you must keep in mind the interrelationship of the user interface and mobile app features. Most users nowadays love mobile apps designed with simple and clean user interfaces. The simple and clean user interface will enhance the app’s usability and make it easier for the users to access its features.
Focus on Industry and Platform While planning a mobile app, you have option to choose from a wide range of features and functionalities. But you must remember that irrelevant features will make users confused lead to user abandonment. You must customize the mobile app development strategy according to a niche/industry. Likewise, the strategy must focus on the targeted mobile platforms. The focus will help you to decide the features relevant and necessary for end users.
Optimal Loading Speed Most users abandon a mobile app if it does not launch quickly. Hence, you must test the mobile app thoroughly to evaluate its performance under varying conditions. The test results will further help you to improve the app’s performance and speed. However, it is also important to evaluate and improve the app’s performance consistently to improve user experience and prevent user abandonment.
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