Lesser Known Challenges in eCommerce Industry

1. Lesser Known Challenges in eCommerce Industry

2. The eCommerce platforms enable entrepreneurs to launch custom web stores within a short amount of time. Some eCommerce solutions allow entrepreneurs to build and set up eCommerce stores without writing any code. Likewise, the robust eCommerce solutions even enable entrepreneurs to build web stores that support multiple languages, currencies, payment gateways, and shipping methods. But each retailer has to address a number of challenges to make its eCommerce store successful. In addition to handling well known challenges like marketing products, competing with large online retailers and finding the right suppliers, the retailers need to address a number of lesser known challenges in eCommerce to run the business.

3. Le Les ss ser er Kn Drop Shipping Many eCommerce business owners opt for drop shipping to curtail operating cost by shipping products directly to customers from the manufacturer or distributor. The option even enables web store owners to store and manage additional inventory. But drop shipping creates a number of challenges for retailers. As the retailer do not inspect the products shipped by the manufacturer or distributor, the manufacturers or distributor get an opportunity to ship low quality or counterfeit products. Likewise, the retailers have to ensure that the drop shipper delivers the product to the customers without any delay. While opting for drop shipping, a retailer has to focus on both product quality and delivery time. Kno own wn Ch Chall allenges enges in in eC eCommer ommerce ce In Indu dus stry try

4. Inventory Management Both large and small retailers find it difficult to maintain a balance between demand and supply of individual products. They have to avoid investing in slow-moving products, while ensuring the bestselling products do not go out-of-stock. Improper inventory management can affect the reputation and profitability of a web store in short and long runs. On the other hand, a structured inventory management strategy will help small retailers to compete with large and established web stores. The retailer must monitor and match demand-supply gap to improve customer experience and reduce unfulfilled orders.

5. Product Shipment Most online retailers nowadays allow customers to choose from multiple shopping options. But they must address a number of challenges related to product shipment to ensure safe delivery of products. For instance, a retailer must explore ways to keep the products safe while being transported from the supplier or manufacturer to the warehouse. He needs to ensure that the products are packages in the most appropriate way to improve customer experience and prevent damages during transit. Likewise, he needs to partner with the right domestic and international courier to get the products delivered safely and reduce number of lost packages, without increasing shipping expenses.

6. Providing Prompt Customer Service Most customers nowadays opt for web stores that provide prompt and personalized customer service. But the small retailers often lack the resources required to deploy skilled customer support executives and provide customer support 24 hours a day. But they must provide prompt customer service to prevent negative reviews and unfavourable blogs. An online retailer can always boost customer experience by interacting with customers through emails, voice chats, online forums, and social media. Likewise, he can easily improve customer experience by sending automated transaction emails. However, he needs to keep the conversations personal and responds to inquiries quickly to improve customer experience without deploying dedicated support staff. Here are some key elements to an eCommerce personalization strategy.