Mistakes to Avoid before Launching Your Mobile App

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2.  In December, Google surprised mobile app users and developers by including lesser know but amazing mobile apps in the list of most downloaded Android apps for 2017.  You can easily accomplish more downloads by launching a robust mobile app in 2018. But you must keep in mind two important facts while developing the mobile app. Firstly, a large percentage of users abandon mobile apps after one use. Secondly, users nowadays spend most of their digital media time on five specific apps.  You must focus on the mobile app’s user interface (UI) and user experience (UX) throughout the development process to prevent user abandonment. At the same time, you need to explore ways to make the mobile app make a good first impression on the users.  That is why; it becomes essential to plan and execute the mobile app launch effectively. Also, you need to avoid a

3. Mis Mistak Suc Successf cessfull takes Y es You ully y ou Must Must A Av void oid t to Launc o Launch h Y Your our Mob Mobile A ile App pp Not Performing Adequate Market Research Consumers nowadays spend more digital media time on mobile apps that mobile web. But you must remember that a consumer has option to choose from a wide range of similar apps based on his requirements, device, and platform. You must understand the needs, preference, and expectations of the targeted users clearly to accelerate app launch and promotion. You must perform elaborate market research or survey to design the app with right features and meet exact user expectations.

4. Ignoring App Store Optimization Both Apple App Store and Google Play Store allow developers to improve discoverability of their mobile apps through app store optimization process. If you do not take advantage of the app store optimization process, your app will not appear higher on app store’s search results. You can easily enhance the app’s visibility on the app store’s search results by selecting the most appropriate keywords, placing the keywords properly in the app’s name and description, persuading users to review and rate the app, and building organic backlinks. visibility and

5. Not Giving Importance to User Feedback As noted earlier, positive reviews and ratings posted by users will contribute towards increasing the app’s ranking and visibility on the app store’s search results. At the same time, the positive user reviews will also persuade potential users to opt for your mobile app. You cannot accomplish more downloads within a short amount of time without giving importance to use evaluation and feedback. You must allow users to post reviews and share feedback through multiple options. At the same time, it is also important to respond to the positive and negative user reviews proactively. You can even use the positive user reviews and ratings as a tool to make the app launch successful.

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